A landing page is simply a web page that a visitor arrives at after clicking on a hyperlink. Landing pages are often standalone, meaning they don’t reside on your website’s main navigation bar.
Landing pages are typically used to capture leads through forms or to drive traffic to specific offers. No matter what your goal is, you can do a few things to increase your landing page’s conversion rate.
- Use an Eye-Catching Headline
Your headline is the first thing people will see when they arrive on your landing page, so it’s important to make sure it grabs their attention. You want to make sure your headline communicates the benefit of taking action, whether downloading a white paper or signing up for your email list.
Creating an eye-catching headline includes using strong verbs, making it personalized, or using numbers.
- Use Compelling Images
Images can be extremely effective when used with headlines to communicate the offer on your landing page. They can also help break up the text on the page and make it easier to read. Ensure the images you choose are high quality and relevant to your offer.
Some of the approaches for compelling images are to use customer photos, A/B test images, and use faces.
- Use a Clear Call to Action
Your call-to-action (CTA) is what you want people to do when they arrive on your landing page. It could be something like “Download our free white paper” or “Sign up for our email list.”
Make sure your CTA is clear and concise and stands out from the rest of the text on the page. You can do this by using a different color or font or making it bigger than the other text on the page.
Making these small changes to your landing pages can greatly impact your conversion rate. Just remember to test different versions of your pages to see what works best for your audience.
Benefits of increasing landing page conversion
There are several benefits, namely
a) Reduced cost per acquisition
When it comes to reducing the cost per acquisition, this is done by ensuring that your campaigns are driving highly targeted traffic to your landing pages. The more targeted the traffic, the higher the conversion rate will be, and thus the lower your cost per acquisition will be.
b) Increased brand awareness and reach
If your landing pages are converting at a higher rate, more people see your brand and offer. It can help to increase brand awareness and reach, as well as drive more traffic to your website in the long run.
c) Improved ROI
When your landing pages are converting at a higher rate, you’re getting more out of your campaigns. It can help to improve your return on investment and make your campaigns more successful overall.
d) Higher customer satisfaction
When people take action on your landing pages, it leads to higher customer satisfaction. They are getting what they came for, and they’re not being bombarded with offers or links that don’t pertain to them.
Final notes
If you’re looking to increase your landing page’s conversion rate, these are three great places to start. Experiment with different combinations and see what works best for your specific offer. If you need help, you can contact Fanatically Digital to learn more.