Retailers have been among the biggest beneficiaries of the fast-growing ID scanning technologies, rapidly changing the modern business landscape. It has gotten better as these technologies are an inexpensive and effective way to support a number of critical operations. Here, we look at five applications of ID scanning in the retail industry.
1. Rapid verification of shoppers’ ages
Prohibitions from selling various products to customers below a particular age have made it critical for retailers to verify shoppers’ ages at checkout points. The use of an ID scanner simplifies this process by providing a fast, secure, and efficient channel for authenticating a customer’s identity card, driver’s license, or passport.
This helps avoid serious legal and financial consequences, as ID scanning software will instantly detect fake IDs by capturing information that would slip through a human eye. It further enhances customer experiences by making checkouts hassle-free, as these systems take less than a second to scan and verify the authenticity of various documents.
2. Enrollment in loyalty programs
Excellent customer relationship management is the backbone of running profitable retail businesses, and ID scanning plays a fundamental role in this by easing enrollment in loyalty programs. Instead of wasting time by manually collecting customer data, ID scanners automate this process and guarantee the collection of accurate information. Backed by CRM software, ID scanning will be the lifeline for capturing, tracking and analyzing customer data to boost your retail operations.
3. Enhance the safety of using e-commerce sites and apps
With e-commerce and m-commerce being the primary elements shaping the retail industry today, it is necessary to improve the security of these online shopping platforms. Luckily, you can integrate ID scanning software with these platforms to provide a much-needed security layer by allowing customers to verify their identities remotely. This will help reduce the risk of fraud and identity theft, which are the major hurdles facing online shoppers.
4. Ease ship-to-store pick-up
The buy online pick-up in-store (BIPOS) trend is expected to keep growing, and one way for retailers to meet these demands while protecting customers is by introducing ID scanning to the process. Since the goal of the entire process is to make ordering and picking orders a walk in the park, instantly determining the right customer will boost the convenience of these services. It gets better as ID scanners allow for contactless identity verification, a primary priority even as the world is still battling the aftermath of the COVID-19 pandemic.
5. Ease employee and customer onboarding
Gone are the days when employee and customer onboarding was a time-consuming and demanding manual process that would take your human resource or sales team weeks to complete. Today, technology has changed the face of the employee, and customer onboarding as all you require is an application that you can integrate with ID scanning software. This will ease capturing and recording personal information while automatically completing in-app forms for rapid onboarding.
Endnote
The retail industry is rapidly evolving, with ID scanning taking the lead among the essential tools refining operations for this multi-billion sector.