To succeed on TikTok, you need to nurture an extensive presence on the platform.
When you have a larger audience, you’ll get more attention for your brand to increase brand awareness, boost sales, and create lasting relationships with your target audience.
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While there are platforms you can use to help you get more followers fast, that’s only going to help you short-term.
To use the platform to its fullest potential, you need genuine TikTok followers that care about your brand and what you have to say.
There are several ways to grow your TikTok followers in 2022:
- Identify your target audience
- Leverage TikTok trends
- Educate your followers
- Use hashtags effectively
- Cross-promote your videos
- Post on TikTok at the right time
- Create and participate in TikTok challenges
- Engage with other TikTok creators
- Use user-generated content
1. Identify Your Target Audience
One of the most important things to do if you want to grow your TikTok followers is to identify your target audience.
Like other social media platforms, TikTok users cover multiple demographics, locations, and niches. The content that works well for one group might not resonate with another group.
So, before you start creating a TikTok marketing or TikTok influencer strategy, it’s important to find out what your target audience is doing on the platform.
Once you’ve found your target audience, you’ll need to create content specifically for that audience.
While your goal is to get more TikTok followers, it’s important to approach your content creation to educate and entertain your target audience to make real connections.
Don’t just go out and try to get followers for the sake. You want the right followers who are interested in your brand and your products and services.
Millions of followers aren’t helping you if those followers aren’t interested in moving deeper into your marketing funnel.
2. Leverage Trends
TikTok is all about the trends, and you can dramatically increase your TikTok followers by jumping on trends as they arise.
Of course, just because something is trending doesn’t mean you have to participate. Be discerning about the trends you join in on to ensure that they’re the trends your target audience is also participating in.
TikTok trends are a great way to set your brand apart from your competitors and share more of your brand’s personality.
Just look at The Washington Post’s TikTok account to learn how it’s done.
3. Educate Your Followers
The best TikTok content for brands and influencers is both educational and entertaining.
Use TikTok to create engaging and educational content that provides value to your followers.
It’s a great idea to use clever TikTok content to share information about your products and services that can best serve your audience and make their lives easier.
4. Use Hashtags
Hashtags are popular on most social media platforms because they make it easy to find collections of the content you’re interested in.
Using hashtags on TikTok can help you grow your TikTok audience—especially when you use branded, trending, business-specific, and general hashtags.
You can find some great hashtags with this free TikTok hashtag generation tool.
5. Cross-Promote Your Videos
Marketing cannot survive on TikTok alone. Or something.
TikTok doesn’t exist in a vacuum. A robust digital marketing strategy must include other social media platforms like YouTube, Instagram, Facebook, and even Pinterest or Reddit.
Wherever your target audience spends their time online is where you should be.
Use your online presence to cross-promote your TikTok videos, sharing your TikTok content on other social media platforms.
If you check out Instagram Reels (Instagram’s answer to TikTok), you’ll notice that many Reels users share their TikTok content on the platform.
While you can easily add your TikTok videos with the TikTok watermark (perfect for sending your Instagram followers to your TikTok profile and growing your TikTok followers), you can also remove TikTok watermarks to make the content look native to whatever platform you’re sharing it on.
6. Post at the Right Time
One of the best ways to get more TikTok followers is to make sure you post on TikTok at the right time.
The best time is, of course, when your audience is most likely to be online. Finding that sweet spot could take some trial and error, but it’s so worth it.
We recommend checking out a TikTok scheduling tool to automate this process.
7.Create (and Participate in) Challenges
Challenges abound on TikTok. We recommend participating in the same TikTok challenges your target audience is participating in.
Many of the most popular challenges are dance, so be prepared to show your best moves (and get a little vulnerable).
In addition to participating in existing challenges, you can create your challenges on TikTok.
8. Engage With Other TikTok Creators
Remember that TikTok, like all social media platforms, is social.
As such, engaging with other TikTok creators on the platform is important, using TikTok’s duet and stitch features to increase engagement.
Start by finding ways to incorporate education about your products and services in these engagement efforts (but don’t be spammy) but don’t shy away from engaging with other creators simply because you enjoy their content.
9. Use User-Generated Content
As you create more content and challenges on TikTok, you’ll start to amass a decent collection of user-generated content. User-generated content (UGC) is content created by users.
It can help increase trust in your brand, get more engagement, and increase your TikTok followers.
You can start your challenge, host a contest, or create a hashtag trend to get your hands on tons of UGC.
Get More TikTok Followers With Creativity and Persistence
TikTok continues to increase in popularity, so if you’re interested in getting more followers on TikTok, there’s no time to waste.
Using the tips in this article, you’ll be well on getting more TikTok followers, increasing engagement, and building a vibrant community on the platform.
With more than 800 billion monthly active TikTok users worldwide, it’s guaranteed that you’ll find your target audience on the platform—you need to create the content they want to see.
TikTok’s primary feed, the For You page, offers highly personalized content for each user based on videos they’ve watched and liked and the TikTok creators they follow.
Getting your content on TikTok For You page is key to success on the platform, but without the other tips on this list, your likelihood of getting to the For You page, or featuring consistently on the page, is slim.
Each of the tips in this article is important, but don’t get overwhelmed. You don’t have to implement every single recommendation all at once.
Start by focusing on finding out what your target audience watches on TikTok and when they’re most active on the platform.
Then, create high-quality content (with a CTA) and publish it during peak times. From there, you’ll be better positioned to work on the other ways to grow your TikTok followers that we’ve included here.
Most importantly, don’t be afraid to engage with your target audience and try creative ways to get attention to your TikTok content.
Over time, you’ll build a strong following on TikTok that helps you meet your marketing goals.