One of the more fascinating things about Shopify is that as one of the premier e-commerce platforms available, it prioritizes convenience and simplicity over everything else. Typically, most would expect some of the very best platforms out there to go all-out when it comes to the list of features, ensuring that there is something for everyone. However, Shopify Web Design took the route of simplicity and convenience, running with it to create a reliable platform that anyone with online products to sell can use.
It does not take too much experience to make use of something like Shopify, and those with the necessary experience in search engine optimization (SEO) techniques are bound to have a blast with the platform. The reason for Shopify’s creation is also quite interesting, as it was originally intended as just a custom platform to sell other things, but the platform itself started to sell far more than everything else. In a world that continues to prioritize convenience over many other things, it is an understandable result, and one that continues to propel Shopify to the stratosphere.
That said, it can be a little confusing at first for beginners to make full use of the platform — not just with how to use the platform itself, but also how to design a website to help attract as many visitors as possible. For those who are unsure of how to move forward, here is an easy Shopify Web Design guide, ensuring that everyone gets to benefit from one of the most popular e-commerce platforms around.
How to convince a visitor in moments
It is common knowledge that the typical shopper will only give a site or an online store a few moments before either clicking out, or continuing to look around. Understanding how to catch a visitor’s attention in moments is what separates the successful online store owners from those that might have the potential, but are unable to move forward. Within the span of a few moments, an online store should have already provided the message of the store owner, giving any potential shopper the information they require.
One of the best ways to get the job done would be through the use of value proposition. It would be wise not to underestimate the power of a headline, as it is the one that will allow most online shop owners to keep a large percentage of their visitors from leaving within the first ten seconds. It would be a good idea to focus on the central benefit that the products provide, though adding a quick bullet list underneath the headline could offer more insight to interested customers.
The trouble with loading times in Shopify Web Design
In an age where convenience is prized more than any other, even an online Shopify store that convinces shoppers to keep going within the first few moments might end up losing their customers due to the abundance of load times in the site. It might not seem like a big deal — especially considering how fast the Internet has become in recent years — but not everyone has such a luxury. A few tips to help reduce load times include:
- Avoiding themes from third-party sources. While it might not necessarily always result in longer load times, it can be much more challenging to find the source of the loading times with the use of third-party themes.
- On the topic of images. Having high-quality images will ensure that online shoppers know the online store owner does not skimp out on quality. However, having the resolution much too high could result in longer load times. Fortunately, there are online tools that can compress images and keep the quality while lowering the file size.
- Consider the use of site accessories. While many quality online stores make use of different apps and widgets to add extra gimmicks, it can still end up being dead weight for online customers that want an online store to get to the point. While there is nothing wrong with a widget or two that might add to the quirkiness and personality of a site, it is often best to avoid such things.
Most online customers will end up clicking out of an online store that loads too long for their liking. It is an unfortunate fact, but one that store owners can take advantage of on the road to e-commerce success. Shopify Web Design might be tricky, but an emphasis on simplicity helps.
How to take advantage of templates
One of the tips above was not to make use of templates from third-party sources due to the potential addition of apps and the like that might reduce loading times. While it is undoubtedly one of the primary reasons to avoid such templates, another reason to be wary is the fact that they can end up making the store look like all of the other Shopify stores out there.
Fortunately, the use of templates does not have to be such a troublesome endeavor. For example, online shop owners can check the settings in Shopify to help personalize a template that might look similar to many others. There is also the text content to consider, as how well an online store owner can personalize the site using text will have a much easier time convincing visitors to keep going.
An online store that gets straight to the point
At the end of the day, what online shoppers want is an easier way to purchase the products they want. By putting themselves in the shoes of the shopper, most store owners can figure out for themselves the best way to present their products through Shopify Web Design. Whether it has to do with choosing a theme, getting rid of clutter, removing widgets, considering the use of site accessories and much more, a focus on simplicity will win the day. After all, Shopify’s very design was based on a need to make things more convenient; something that many entrepreneurs can use to their advantage.