As time goes on, more and more people are switching to the online world. Today, you can buy anything you want through online sales, and most people prefer it to live shopping. As a result, more online stores are opening.
If you are one of those people who want to open a successful transactional website, but you do not know precisely what it takes to be successful, then you are in the right place.
In today’s article, you will learn what does your transactional website absolutely needs to have in order for you to make a significant income. Here is our list:
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A great domain name
It is very important that your domain name is professional. For many people, when they want to buy from a site, the first thing that pulls them away is an unprofessional domain name.
A professional domain name has a positive effect on the customer so that he feels safe while shopping from your site.
When choosing a domain name, make sure you follow these tips:
- Use keywords in the domain – make sure your keywords are in the domain name for better SEO.
- Shorten the domain – don’t make long domain names; keep them short and readable.
- Use “.com” – stick with domains that end with “.com” because it is worldwide, and you will have more customers around the world.
- Make it brandable – choose a name that you could brand it in the future for more income. Check out Boumgrafik for all the information about branding.
- A payment getaway
Sites without payment getaways lose a lot of money that is on the table. Some people simply prefer to pay by card, and when they see that there is no such option, they can cancel the purchase.
You have many choices when it comes to payment getaways, such as 2checkout and Authorize, but it is not that easy to get approved. Documentation of your work or business is required, and each payment getaway is different. Find out what you need to get approved by payment getaways, and you will have more purchases for sure.
The reason why it isn’t that easy to get approved is that those companies don’t want to get at risk with someone who is just starting out or without any work history. It isn’t impossible; you just have to put in work and time to get it and connect your credit card with them.
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The order confirmation E-mail
There are many essential emails that would raise your site to a totally different level, but we would single out this one as the most important.
When you have an automatic email sent to every person who buys from your site, you gain in professionalism. The person will be sure that he/she has successfully purchased from your site and that it will reach his / her address within the agreed time.
The e-mail would not just be a confirmation, but it will provide the customer when the shipment will arrive, address details, and the terms the customer agreed on. Also, it would be very handy for you to have proof that the customer’s transaction has been approved if any problem occurs.
This can lead to one of the most important words in marketing – trust. Once you gain the confidence of the customer, he can come back to your site indefinitely and buy again; he can recommend you to friends, etc. There are many benefits, so don’t underestimate a simple confirmation mail because it can work wonders.
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Shipping and storage options
We suggest that you sort this out before you open your site. You have to decide how you are going to store all your things, whether it will be drop shipping or direct sales.
As for shipping, the more options you have, the more purchases there will be. Customers around the world will be able to buy from your site, which will contribute to higher earnings.
Most people buy things when they see a free shipping option, so consider adding that in too. A good product with free shipping will make you money in no time.
Wrapping up
Those were the things that your transactional website would need to have. Follow these steps to boost your conversion rate, and your website will be up and running.