In the SEO world, content is king. A blog post with no SEO work done to it will rank lower on Google than a blog post that has SEO work done to it. But SEO writing is more than just adding keywords and links to your content. There’s a science behind what you need to be doing for SEO purposes. In this article, we will go over some of these strategies so that you know how to write an SEO blog post!
Research your keywords: SEO writing isn’t SEO writing if you don’t know the keywords you’re targeting. You need to do some research before heading into your blog post so that when it’s done, you can target SEO topics and phrases that are popular in Google searches.
Add links: This is one of the most essential parts of SEO writing – adding links! If there’s a phrase or keyword within your content, make sure to link back to another page for users who want more information on said topic. Not only does this help search engines like Google categorize your site better (a win-win), but it also gives readers additional sources of information should they choose to click them!
Write with purpose: People have very short attention spans nowadays. If your SEO blog post doesn’t grab the reader’s attention within the first three paragraphs, they’re going to bounce. You need to write with purpose and make sure that every sentence has a goal behind it. This means writing actionable sentences rather than ones meant purely for SEO purposes!
Make use of Long-Tail Keywords: When you type something into Google, do you ever notice those tiny blue dots that pop up underneath the search bar? If you click on them, they’ll give you a list of suggested searches based on what it thinks you’re going to type. These are long-tail keywords, and SEO writing is all about using these phrases in your blog post so that Google can understand exactly what each visitor is searching for when they visit your site!
Format your content for readability: SEO writing isn’t SEO writing if people can’t read what you’ve written! You need to write in a way that’s easy for your readers to digest and navigate through. That means using subheadings, bullets points, images, quotes – anything that will catch their eye and give them an idea of what the content is going over before they ever click on it.
Use related keywords: There is a fine line between targeting keywords and keyword stuffing. And the goal of SEO writing is to target as many keywords as possible without crossing the line. Using related keywords can be an excellent way to stay on the fine side. If you’re writing about SEO tips, don’t just target SEO. Write a whole list of related keywords that go along with SEO and sprinkle them throughout your content for an extra SEO boost!
Write in a conversational tone: Another factor that goes into the readability of search engine optimized blog posts is how easy they are to understand. If it feels like someone’s talking directly to you when reading their post, the chances are good that they’ve been successful at SEO writing. Keep this in mind as you write, so people aren’t confused or lost while going through what was written!
Don’t forget images: An image can say more than words sometimes – which means putting relevant pictures on your site will give Google even more insight into what your page is about. Make sure to include a list of related keywords that will help Google categorize your post properly!
Don’t forget links: Remember those linking strategies we mentioned earlier? Well, they aren’t just for SEO purposes. Research shows that including relevant and trustworthy links can increase your blog posts’ rankings in search engines. So make an effort to link out now and then – you won’t regret it!
Publish often: The best way to get the most hits from SEO is by publishing popular content repeatedly, rather than having one or two successful pieces on your website. This means using long-tail keywords within each piece so that people searching those phrases know where to find them. If your SEO writing is popular, it’s more likely to show up on the first page of Google!
Don’t forget the basics: Another essential factor that SEO writers need to keep in mind is SEO copywriting. That means using relevant keywords throughout your blog post without overdoing it – and making sure every sentence makes sense on its own as well as within the context of your content overall. A helpful tip for this would be to write each section completely before moving on to another one, so you don’t accidentally miss anything along the way!
Make evergreen content: Things change, people change, queries change, and ultimately content grows old and stale. One of the things that help your website is creating evergreen content with long lifespans. This means targeting the essential things that will continue to stay relevant over time. Topics like What is SEO? or How can I rank my website better? will remain relevant for as long as SEO impacts businesses. Once you have covered all the essential topics, you can now go after short-term fads that are in high demand during specific periods.
SEO copywriting isn’t all about using keyword phrases anymore – there are several different factors included now. This includes things like readability, updating content, creating quality content, and keeping up with new trends within the blogging community. If something new pops up over time, make sure you’re changing how you write accordingly, or else people may not find what they’re looking for!