Hiring logo animation services can be a powerful move for any business looking to grab more customers. A logo with animation adds a modern and dynamic touch, making your brand more reachable to the audience. However, hiring the right service requires knowing what to look for, and what to avoid. Here are some key do’s and don’ts to consider to ensure you get the best results for your brand.
1. Do Know What You Want
Before you reach out to anyone, it helps to know what you’re looking for in an animated logo. Think about what you want your logo to say about your brand. Do you want something playful, professional, or sleek? Having a clear vision will help both you and the animation team achieve the right look and feel.
Don’t assume every animation style is the same. There are many different animation techniques, like 2D, 3D, and motion graphics, and each has a different effect. Some styles are simpler and more straightforward, while others are detailed and complex. Take time to decide which style would work best for your brand’s personality.
2. Do Look at Portfolios
Before you hire anyone, check out their previous work. Most logo animation services have a portfolio of past projects. Look for projects that match the style you’re aiming for or align with your brand’s industry.
Don’t skip this step. Sometimes, it’s easy to get excited about a company or freelancer and jump in without seeing their work. But a portfolio gives you a firsthand look at the quality they deliver and the range of skills they bring.
3. Do Communicate Your Ideas Clearly
Once you’ve chosen a service, make sure to communicate your ideas as clearly as possible. Explain what you want the animation to say about your brand, the emotions you want it to bring out, and the style you’re going for. The more specific you can be, the better the results will be.
Don’t rely on assumptions. Leaving things unsaid can lead to misunderstandings. For example, if you want certain colors, a particular animation speed, or even specific sound effects, it’s best to say so up front.
4. Do Set a Realistic Budget
Animated logos can range widely in price, depending on the complexity, style, and quality of the animation. It’s helpful to have a budget in mind before starting your search. Quality logo animation services might cost more, but the impact of a well-done animated logo can be worth it.
Don’t settle for the cheapest option just to save money. A low-budget animation might save a few bucks now, but it could cost you more if it doesn’t look professional. Remember, an animated logo is an investment in your brand.
5. Do Ask About Their Process
Different services have different workflows. Some will provide storyboards or concept sketches first, while others might dive right into animation. Ask about their process so you can get an idea of how they work and what to expect along the way.
Don’t overlook revision policies. Mistakes or changes in design happen, so it’s a good idea to know how many revisions are included. Some logo animation services offer limited revisions, while others may offer more flexibility. Being aware of this upfront can prevent frustrations later.
6. Do Check for Experience in Logo with Animation
Look for services that have experience specifically in logo with animation rather than general animation work. Animating logos requires a different skill set because it involves working with branding, simplicity, and often short time frames. Someone experienced in logo animation services will better understand how to capture a brand’s essence in just a few seconds.
Don’t assume all animators have experience with logos. Animation is a broad field, and not every animator is skilled in logo work. Someone with experience creating short brand animations will be better suited for the task.
7. Do Think About Longevity
A good logo animation should have a timeless quality so that it doesn’t feel outdated too quickly. Think about choosing a design that can grow with your brand. Trends come and go, but a logo with a classic look will stand the test of time.
Don’t chase trendy designs just for the sake of it. While it’s great to be current, a heavily trendy animation style can look old-fashioned in just a few years. Instead, look for a style that will hold up over time, even as your brand evolves.
8. Do Review the Final Product Carefully
Once the animation is complete, take the time to review it thoroughly. Look for details like smoothness in the animation, color accuracy, and overall impact. Show it to a few team members and get feedback. This is the last step before your animated logo goes live, so make sure everything is as it should be.
Don’t rush through the review. Small details can make a big difference, and this is your chance to catch any last-minute issues. Make sure the animation feels right and aligns with your brand.
9. Do Think About How You’ll Use the Logo with Animation
Finally, think about where and how your animated logo will be used. Will it go at the beginning of videos, on your website, or as part of social media posts? Knowing where you plan to use the animation can help guide the style, duration, and even the resolution of the final product.
Don’t overlook technical requirements. Depending on where you plan to use your logo with animation, you may need specific file types, sizes, or resolutions. Make sure to communicate these needs to the animation service so they can deliver the right format.
The Final Thoughts
Hiring the right logo animation services can give your brand a fresh start. Remember to choose a service that matches your style, aligns with your vision, and respects your budget. By following these do’s and don’ts, you’ll be well on your way to getting a logo with animation that brings your brand the energy it needs to survive this competitive market.