Staying at the first page of Google SERP is, indeed, the pinnacle of success in the online business cosmos. And, for good reasons as well. As per Backlinko, the webpage, sitting on the topmost ranking of Google, gets almost 31.7% of clicks. However, only 0.78% of people click on the website on the second page. So, do you want to know how to rank a website on Google organically?
Then, you have come to the right place!
In this article, we will provide a step-by-step guide to improving your website’s Google ranking without getting penalized. So, without making any further ado, let’s jump right into our topic.
How To Rank A Website? – Guidelines To Follow
We will answer your question of “how to rank a website?” in this section as elaborately as possible. So, do not forget to stay with us till the end.
- Publish Authoritative And Relevant Content
Whether you believe it or not, content marketing is here to stay. So, if you want to rank your website higher on Google, you have to focus more on this aspect.
Writing quality blogs, which include relevant information and data, can help you attract readers worldwide. Therefore, it becomes easier for you to garner much more web traffic within a short period. Besides, using the right keywords and placing them aptly may also help you out with your site’s ranking.
So, try fine-tuning your writing skills and study on the related topic to present yourself as an authoritative figure through your blogs.
Pro Tip: Try to add more longtail or question-based keywords on your blogs to improve their SEO-based performance.
- Manage And Update Your Blog Section Regularly
Sometimes, the data or links available in your blog section can get outdated. So, you will need to perform an audit and look for the issues whenever you can. This way, you can –
- Improve the content quality of your website
- Add new data on the blogs and make them much more informative
- Check for broken links and update them accordingly
While reviewing your content, you should always add some more information if you can. Also, do not forget to add some infographics if your blogs do not have any.
- Boost Your On-Site SEO
Do you want to know how to rank a website quicker than your competitors? Well, if you ask us, we’d tell you to focus more on your on-site SEO.
But why? That’s because it takes only two to three minutes to work in this regard. And, you would not have to wait for too long to start seeing the results as well.
However, the question is, how do you really optimize your website through the target keywords?
Hopefully, the following tips can help you out in this regard –
- Keep your focus keyword at the beginning section of your title tag.
- Try writing at least 1800 words under a single blog or topic.
- Add your focus keyword at least two to three times on your page.
When it comes to boosting your on-site SEO, keyword stuffing won’t help you in any way. Instead, you will have to focus more on their placement, relevance, and length.
- Consider Your Technical SEO
When talking about how to rank a website, most people tend to avoid the discussion of technical SEO. However, if you do not focus on this aspect, it will be almost impossible for your website to perform correctly on search engines.
When you are working on your website’s technical SEO, you should primarily focus on three things –
- Check if your website is mobile SEO-friendly or not
- Increase the loading speed of your website
- Use canonical URLs to avoid the issues of duplication
In addition, you will also need to optimize your XML sitemap and optimize your internal links. Including your primary keywords on the image ALT texts can also be an excellent strategy for you.
- Try Guest Posting
Backlinking is probably the best way to improve your website’s authority to some extent. And, guest posting can be pretty beneficial for you in this aspect.
But what is guest blogging? Why should you make it a part of your backlinking strategy?
The process of writing for another website on a specific niche is known as guest posting.
In simpler terms, as a guest content writer, you have to jot down your thoughts on something and find another website to publish it. And, as you are providing the blog for free, the publisher will offer you a backlink for your efforts.
So, the more backlinks you have on your website, the higher its overall authority will be. And, an authoritative site consistently ranks higher than any other regular platform.
- Optimize Your Website For Voice Search
As per Perficient, voice search is growing exponentially, even in 2021. And, the platform expects this trend to continue even in 2022. Moreover, in a survey, almost 60% of people also mentioned that they prefer voice searching technologies over anything else.
So, if you are trying to optimize the voice searching module of your website, here are some tips that you may follow –
- Try using long-tail keywords
- Use question-based keywords
- Include more interrogative words like why, how, when, what, etc.
- Optimize your website for feature snippets
- Localize your website’ user experience
In addition, we would also ask you to phrase sentences in a conversational tone rather than making them appear more keyword-focused.
The Bottom Line
So, we hope that you liked our content on how to rank a website in an SEO-friendly manner. However, you may still have some questions in your mind, do not forget to ask us all about them in the comment section below. Also, if you have any suggestions regarding the topic, we’d love to hear them.