Not too long ago, members of the baby boomer generation were storing their rolls of Kodak and Fuji film in their coolers as they embarked on vacation road trips to enchanting destinations far and wide. It was all about ASA, speeds, exposures and good deals on photo developing at your neighborhood Walmart store. Move the clock forward a couple of decades and you have millions of active photo enthusiasts uploading and sharing images on digital marketing agency in Pakistan. Is it possible to leverage this unprecedented paradigm shift to build brand equity, drive traffic to your website, generate sales and increase conversions? An answer in the affirmative awaits you and we will show you how.
The Content Marketing Challenge
As a web-savvy Internet entrepreneur who already understands the critical importance of engaging your customer communities through sustained interaction, you are strategically poised to take your online business to the next level through a number of image sharing networks much in the same way in which you promote your online presence through YouTube, Vimeo, Metcalfe, Vidler and other video sharing websites. The modus operandi may be different but the end results happen to be the same. Visual-centric content marketing is a proven strategy that is in no way a formidable challenge to accept.
Storytelling through Image Content
Content marketing through images isn’t as complicated as you might think. As long as you stay away from hard-core advertising by simply showcasing the products for sale on your digital marketing agency in Pakistan you will also continue to remain on the positive side of the ledger. Build an image gallery around a theme and tell a story. For example, if your online travel website markets affordable vacation rentals in Florida, consider developing an entire Flickr or Photo Bucket gallery on Florida vacations with tons of attractive images of many of the wonderful
sightseeing destinations the Sunshine State has to offer.
Use royalty-free stock images by searching for “royalty-free images” on Google and the other major search engines and encourage your photo gallery visitors to liberally use these images in exchange for a courtesy link to your digital marketing agency.Submit your images, if they happen to be original, to Google images and watch your website traffic scale dizzy heights. Flickr offers a terabyte of storage space which means you will never run out of ideas. What is more, every corporate event in your organization is an engagement opportunity.
Find someone in your organization
who is good with a digital camera and record the moments. Upload these photos to your Facebook Fan Page and encourage your audience to Like, Tag and Share. Set up Pin boards on Pinterest featuring thematic collections digital marketing agency in Lahore of photographs and other images in which you can show your customers having fun with your products. Companies like Victoria’s Secret and Gap, among others routinely run promotions and contests to source user-generated image content.
Inviting your Website Visitors to Share
The sharing of visual content can also manifest itself as a robust form of dual channel communication. Since user-generated content is known to build synergies, encourage your audience to share relevant images with you by uploading them to your photo file sharing platforms through moderation. The extent to which your customers and prospects digital marketing agency in Lahore be creative will never cease to amaze you.
Using QR Codes in conjunction with your Images
Consider running a test by adding QR codes to your print collateral and drive traffic to your photo gallery that has been coordinated with your print campaign. Smartphones are fully equipped to process QR codes and can drive traffic not only to your image digital marketing agency in Lahore galleries which feature a theme-based storytelling approach but also to specific image-rich landing pages which your content marketing team can create for you.
Optimizing your Photo Galleries for Search
In order to prepare your image galleries for search engine visibility as well as an enhanced social media presence on Pinterest, Instagram, Facebook, Linked In and Twitter, your images should be processed prior to upload. We have several digital marketing agency in Lahore recommendations to help you integrate your image strategy with your content marketing strategy
Enhance the overall quality of your images with the help of a paid image optimization tool such as Photoshop or a free image enhancement tool like the one available on Google+.
Alt tag all your images in a meaningful
and creative manner so that those visitors who access your website with the help of assistive technology can also engage with you and eventually become buying customers. You will not only receive brownie points from Google and the other search engines but will also become Section 508 compliant to a certain extent.
Provide photo captions whenever possible digital marketing agency in Lahore so that your visitors are able to better appreciate your efforts as they attempt to connect your collage to a context.