This has given rise to many experts in digital matters, to study audiences, their tastes, and needs within the web.
Given the continuous change and movement of the digital world, many have predicted the downfall of Facebook for years.
However, this platform has fought tooth and nail to keep its audience happy, be that as it may.
Thus we were introduced to videos, GIFs, memes, live streaming, and even a continuous change to visually make the platform more and more friendly to the eyes and to handling within it.
Without a doubt, Facebook does not seem to slow down its route on the empowerment highway within Social Media Marketing, but we cannot forget that every day hundreds of new ideas become part of the game of digital content and communication.
Can Facebook survive for many more years?
In an age where the audience wants to consume content immediately, text has taken second place.
Video and images have been used to reign and give the consumer what they want in a faster and more visually gratifying way
This is how YouTube has become the king of videos, a unique platform of its kind where almost 1.3 billion users have found a community that satisfies their tastes and needs.
This platform, in addition to being a perfect space for Digital Marketing, in its search to implement a more effective strategy according to audiences is a space where the same audience has a voice.
This occurs through the comments they can leave within the videos, and through creating their own channels, where they can echo their ideas and join the brand or product.
In addition, the consumer is not only seen as a final link in a chain of consumption, but also as a companion to the product or the brand itself.
YouTube has become a perfect space to make Social Media Marketing much more organic (and therefore more efficient), since the content lends itself much more to open creative spaces and have constant communication between the brand or the product and the consumer or the audience.
The king of photographs. Flickr is in the past, being crushed by this titan with more than 400 million registered users.
Instagram is undoubtedly one of the audience’s favorite platforms of different ages as it refers to the immediate sharing of moments through photographs.
The power of this platform in Social Media Marketing has significant weight to the extent that brands or products show experiences with which the user can identify.
In 2016, advertising officially arrived on pikdo Instagram and in this way users then have space, every certain post, that suggests brands or products that they invest to be visible to potential new customers.
Some loved this measure, others hated it, but it is here to stay, making the network one of the platforms with the most requests to invest in the market.
Much has been said about the death of this social network and it is happening that before you entered Twitter every day and now perhaps you do it a few times a week when you want to inform yourself of specific news.
But although it has been difficult for this social network to join the changes and we no longer use it like other social networks, it remains one of the most used social networks, with 320 million users by 2015.
There is a fundamental factor why it continues to remain among one of the most famous social networks: the chronology of messages in real-time.