In 2020,marketing trends online sales grew by 58.5% at once. Due to the forced self-isolation, even grandmothers learned to buy food online. The volume of the online trading market amounted to $41 billions.
In such conditions, it is necessary to pay increased attention to Internet marketing, follow trends and keep abreast. In this article, we have collected the latest internet marketing trends of 2021, relevant both for a small web studio and for an international corporation.
Native ads VS tagged ad placements
It is already difficult to surprise someone with native ads, but now they are increasingly giving way to honest, labeled ad placements. The most tenacious formats are not inferior to their positions: stickers, filters and masks on Instagram and native on TikTok and YouTube. And at the same time, Instagram is updating its branded content guidelines to allow ads to be shown for the advertiser’s budget without posting to the blogger’s account. Thus, in the new year we expect more ad integrations labeled “advertising”, sorry for the tautology. Keep in mind that YouTube is the best place to gain popularity and have a trusted audience. Buy YouTube subscribers only from the trusted source and wait for the results.
Programmatic advertising
This is not a new type of advertising, but a model of buying, selling, advertising optimization with maximum automation of all processes, with accurate targeting in real time. The programmer uses artificial intelligence and machine learning to quickly analyze huge amounts of data and find the best options for displaying ads.
Several advantages of programmatic advertising: accurate targeting, transparent prices, fast and automated purchase of placements (you no longer need to negotiate with sites and managers), ample opportunities for optimization. Large companies were the first to test programmatic, this is due to a fairly high threshold of advertising budgets. Among the trends within programmatic are: programmatic video and programmatic mobile.