Home, My Sweet Home! Even thought of owning your home brings a smile on your face and a sense of great satisfaction. Now imagine if you purchase a property then?
Let’s begin our journey with this excellent and positive feeling. You plan to buy or rent a home and get a plethora of choices with just a few taps. Fantastic! It’s just a perfect start to search for a property you are looking forward.
But did you for a moment think of how finding your dream home has become so simplified? You need to browse through the various options and choose one that suits your requirements.
You don’t need to visit the actual site and receive all the information about the locality in real-time.
All thanks to the mobile application development services that have played a pivotal role in disrupting the real estate industry.
It is encouraging to note that 60% of people search for properties on their mobile devices.
Don’t you think this fascinating figure is adequate to drive you towards building your real estate mobile application? If you are still not convinced, let me give you top viable reasons why you should consider developing an app.
So, How Does the Mobile App Help the Customer?
The real estate mobile application contains several outstanding features that help the customer find a perfect property.
Offering a 3D view
You can provide a complete 3D view of your property with the help of AR and VR technology. It will have an instant appeal on the buyers. They will gain comprehensive knowledge regarding the property.
Properties for All Budget Ranges
You can search for a property well within your budget estimate. You need to select the price range and filter the option to get the result. Also, most of the properties listed on the application are without any brokerage fee.
Get Exact Location Address
You get the exact location of the property. These include close to an airport or a market place.
Mortgage Calculator
If you ask any expert, this is a seriously useful feature from the customer’s point of view. Time is money, and this is applicable for all. Your customers don’t have to devote more time in calculating their monthly mortgage payment.
To tell you more, this is an easy-to-use calculator that provides you all accurate information about the loan and interest, if taken from a bank.
Benefits for Real Estate Agents
Now, let’s reverse the scenario and try to analyze how mobile apps are a worthy asset for real estate agents or property owners.
Increase Your Customer Base in Short Time
Now you don’t have to open your office and wait for the property buyers to come in. You can post your property in the app. It allows customers to contact directly. Thus, you can communicate only with genuine buyers, interested in buying the property.
It helps to increase your customer base within a short time.
Advantages of Push Notification
Real-estate mobile apps come within the category of on-demand applications.
Now how will this advanced feature add a bonus point to your business?
Push Notifications allow you to send bulk messages to your esteemed customers at one time. Also, it proves to be your potent marketing weapon using which you can gain more user’s attention. You can promote various offers, discounts, events, and coupons through a single feature. It’s just amazing!
Ratings and Feedbacks
How do you know whether your customers are satisfied with your services or not? There has to be a proper source or a reliable channel, which indicates how your app is performing. The cause is customer feedback.
Ratings and reviews are the fuel that powers the engine of your business to run it seamlessly.
Always note that anything above four is considered satisfactory and if it below needs an improvement. But the essential point is to work on the user’s suggestions and complaints.
Also, I would like to add one more piece of advice here. If you are getting negative reviews, don’t take it offensively. Instead, try to analyze the issue and then find a viable solution to it.
Outsmart Your Competitors
You are participating in an essential and tight race. You want to get pole position. Well, this is a challenging task, but it isn’t impossible.
Also, when you are receiving the support of the on-demand mobile application, the chances of your success rate gets to the higher side.
However, you need first to determine who your fiercest competitors are. Also, you need to know how many of them are using mobile apps to reach their customers.
But if your competitor does not have an app, you are surely in a win-win situation. You can frame improved strategies to increase your ROI and most importantly, establish better communication with the customers.
The Bottom Line
The real estate industry is skyrocketing to new limits with the expansion of the properties. So, the old school book methods will not work out in this age of digital transformation.
Real estate mobile applications will give you practical exposure to where marketing is heading and what new trends and technologies are getting introduced.
Author Bio
Bharat Patel, who heads the digital marketing team at Brainvire Infotech, is armed with over 12 years of experience in the fields of online marketing and project management. He is extremely proactive in implementing the latest technological innovations in his projects. Bharat’s core expertise lies in search engine optimization (SEO), social media marketing, and conversion rate optimization, among other things. His immense flare of writing encourages him to consistently pen down words revolving around current trends and innovations that relate to his fields of interest.