Influence marketing will shortly gonna become a gold rush in upcoming years as it is constantly dragging interest of brands towards itself as every budding brand wants to get noticed among a ton of audience and there exist no better option rather than hiring a social media influencer for the categorized promotion and campaigns of your brand , in reality the time has long gone where only celebrities with astonishing range of audience were known as high tire influencer(s) even the micro and macro influencers are much popular now a days because of their true image among the listeners, they are more attached to the their audience and the engagement rates of these macro and micro social media influencer are much more higher than other high tire celeb influencer, but the significant factors are like not every influencer is inclined at your brand nor every influencer will prove to be the best one for you.
So here am discussing you the major factor of a social media influence and influencer , how they work and how you can reach them.
Firstly let’s get clear what is social media influence?
actually it’s all start by influencing and ‘ influencing means tempting the social environment and rising heat regarding a brand or company ’ the influencing spectrum clutches a broad range of factors which directly reflect the business uphold in the market.
Now as the words say social media influencing is kinda marketing tactic that can be done on any social platform, the fact behind choosing social platform for marketing purpose is the peak range of viewer , listener and visitors, influence marketing is gradually becoming hot culture of branding, as branding was always beneficial and it’s the most prior step taken when a brand or product gets launched in the market, on the other hand where digital branding and ads drives 10 -20 or even 25% of total sale, influence marketing has done wonder there, influence marketing is itself capable of driving upto 40- 50% of sale and that’s the main reason behind adapting social platform and social media influencer to up rise a brand’s image over a giant platform.
How social media influencing works ?
Social media influencing is basically done by those popular personalities who clenches a dandy range of followers plus owns prominent market affecting tactics, it kinda word publicity that means influence marketers use to make noise of any product through their stylish contents, they uses demographics and videos casting for the brand or it’s product and leverage quality content and reviews to their audience so they could believe on their good words and follows them too.
These people are so influencing that on their recommendation people or can say their audience just get ready to keep any idea of product or brand , moreover on the basis of current scenario the social users or listeners or audience are more prone towards any blogger’s recommendations rather than believing on digital ads, this doesn’t mean that any faux brand or product can be publicize and will gain profit at no cost, a true or can say a genuine influencer does check the brand authenticity and will not announce any artificial data of any brand , if in case they do it will directly affect on their values and people will stop belling on his\her words.
Now when it comes to publicize any brand you can directly or indirectly connect these influencer, you can even decide and choose influencer in accordance of their brand type and budget as well, and the super most important things is just don’t get drowned over a high tire influencer that only hiring them will destruct all your budget , just fetch because there’s no one better than you understanding your requirement and your brand, plus look for some micro or macro influencer if your budget is not so high, actually these micro and macro influencer are those personalities who clutches a supreme range of followers ranging from tens of thousands up to millions these are low budget influence marketer and there engagement rates are quite better than high tire influencer cause a stage comes when several personalities adopt social handlers for there social account and the audience actually knows that these personalities are getting paid an elephant amount for promoting or branding any product brand or but the most hectic and brain eating work is this only that is deciding an influencer or finding the right influencer for your brand type, there exist few of factors that counts while deciding an influence marketer some of them are am briefly describing below,
- Find your brand type
- Determine your profit outcome
- Decide your budget
- Fetch influencer
- Determine the one that suits your brand type
- Get a influence network
- Use influence marketing tools
- Use search tools
- Contact gracefully
- Deliver your requirement and motto
The top most social media influencer are listed below :
There exist endless number of list for social media influencer they may be from facebook , twitter or instagram or youtube , it’s all up to you what and where you want to publicize and endorse your product.
- Mark Fischbach
- Madalyn Sklar
- Lee Odden
- Neal Schaffer
- V J Bani
- Mira Patel
- Neil Patel
- Kayla Itsines
- Zack King
- Jack Paul
- Nash grier
- Brian Peters
- Camila Coelho
- James Charles
- Jenn Herman