Imagine being lost in a crowd and waiting to be discovered out of sheer luck in like millions of people. Being lucky has very less probability and a website or any post cannot just sit and wait to be discovered to do business and lose a lot of money in the process. Instead, acquainting yourself with a few SEO tips and tricks and making them a routine while dealing with digital platforms should be made the norm. SEO is a powerful tool that has the power to change a web content’s image and presence on digital platforms without having to compromise it’s basic goals. It is a perfect tool to change the profit trajectory of any new business that has a lot of competition. Here are the top five tips that will help in boosting the rankings of any online content through systematic optimization.
1. CHOOSING THE RIGHT KEYWORDS.
Choosing the right kind of keywords is a very important initial step that will help in achieving optimization goals of any web content. The right keywords define what the content is about and help the target audience reach the right content in no time. Search engines rank web content highest on search engine result pages where they find well defined, topic related keywords well placed in the web content. Placing keywords strategically in web content always helps the cause.
2. PLEASING A USER IS THE SECRET.
After luring a visitor into visiting the web content through various means, holding the visitor on the content for long is a predominant feature of a good website. If explained otherwise a website should interest a user without wanting to leave the website immediately and exploring better options. This is defined as pogo sticking and web pages that are subjected to a considerable amount of pogo sticking have their rankings downgraded considerably. Downgrading of rankings hurts both large and small businesses.
3. DEAL WITH ZOMBIE PAGES.
Zombie pages are liabilities that should be addressed as soon as possible. Zombie pages are all those pages in a website that provide no useful information in them. SEO consultants in Birmingham believe that zombie pages are neither dead or alive and they serve no purpose as far as the website is concerned. Such pages are detested by google crawlers and result in downgrading of any website that has such pages present in them.
4. BE CAREFUL WITH THE CONTENT.
Search engine algorithms feel very strongly about content. Content should be put up on any site very carefully with regular updations. Old content can be a big irritant to the google crawler. Updated content vouches for the site’s relevancy and hence takes its ratings up.
5. MORE READABLE SITE.
Never underestimate the power of a readable website. A website that is more readable and comprehensible is more interesting to the users. This can easily be detected by search engines which ultimately results in boosting its rankings.
Following such basic tricks that have been tried and tested by SEO experts can hugely effect a sites rankings.