TFT (The Best Comp) is an acronym for Total Quality Management. The Total Quality Management or TQM concept seeks to create a “total quality picture” by evaluating internal and external customer data, as well as understanding and controlling the interactions between people within an organization. In other words, TQM is the cornerstone of a successful marketing strategy, as it focuses on the interactions between people within a business. While this may seem like a complex territory to the untrained eye, there are many tools and techniques that can be utilized to help understand, analyze, and control interactions within an organization.
TFT Best Comps for a Network Marketing Company?
The key goal of lead generation activities in any business environment is to generate new sales leads. Ideally, new sales leads should be generated from a mix of qualified and unqualified leads. Unfortunately, there is no guarantee that all leads generate sales, and the quality of most sales leads can be a function of how the contact was made TFT Best Comps. This is where TQM becomes critical in helping organizations establish the best way to connect with customers. Lead generation activities should include activities that help individuals identify potential customers, develop a strong relationship with customers, and track and measure results based on those relationships.
To understand what TQM is not, it is important to understand what TQM is not. TQM does not require companies to focus on a particular type of lead (ie. Insurance leads) or on a specific method of generating sales leads (ie. Direct mail). TQM simply requires companies to have consistent methods of tracking the results of their marketing strategies and activities, including the metrics that matter most to a company’s core goals.
For example, a direct marketing communications agency might use customer data to establish which media and venues are best used to create new leads. A customer data specialist would then translate those results into the most effective marketing messages. Likewise, an insurance agency could track the return on investment of different insurance lead generation efforts. One agency might use historical data and another might utilize a prospective client as the source of new leads. Both methods would track results using the same metrics.
But how do you know what to track? You need to know what to track because tracking is one of the most important parts of TQM. If you track the results of your marketing mix, you can determine which media and venues are best for your lead generation strategy.
Tracking metrics is the most important part of TQM, but not the only important part. Many marketers focus only on the quality of the leads that they generate. They fail to realize that there are other equally important factors, such as the cost of each lead, the amount of time that a lead spends on your site, and the quality of the site (whether it is visually attractive, useful, and informative).
It is important to use a combination of several different metrics when determining the return on marketing spend. For example, if you have a web site that is relatively inactive and you do not have a strong incentive for a visitor to sign up or to purchase a product, you will not be able to track the results of your lead generation efforts. However, if you offer a free email course that provides value and draws in prospects by the dozens, you will be able to track the conversion rates of your offers.
Another important thing to track is the time spent on direct mail and telemarketing. Telemarketing calls should not be counted as leads. These calls are annoying, and they waste your time, but they do not create any real business opportunity. Direct mail pieces should not be counted as leads either. Rather, you should focus on offering valuable information and closing sales.