Content writing was not a common profession until a few years back. As brands and companies slowly woke up to the reality of digital marketing and SEO, the demand for quality content writers rose through the ranks. In any Digital Marketing Company, a content writer play a very crucial role.
And yet, understanding the value of content writers can be difficult. Since they do not have a direct impact on a company’s fortunes, many managers and executives tend to hesitate before hiring a content writer or spending a lot of money for a good one.
Content plays an important role in Digital Marketing. In the current stage of marketing, one truth has superseded all others – content is king. This is no longer a useless phrase repeated without any rhyme or reason. There really is only one way to influence and engage an audience, and that is content. Big and small brands have realized this, and those who haven’t are in line to be struck by this epiphany.
In this situation, the need for content writers becomes much clearer. This article seeks to identify the clear advantages of hiring a content writer.
Improved Organic Visibility
The first impact a content writer has on a business is improving its organic visibility on search engines. It is no secret that search engines value websites that regularly publish quality content. There have been enough examples to show that even a small niche website can get a large amount of traffic through search engines with engaging content and simple SEO guidelines.
There is no need to emphasize the importance of organic traffic for a business. In a time when every marketing campaign seeks efficiency, getting organic traffic is equivalent to getting publicity without paying for it.
While hiring a content writer, marketers must make sure the candidate knows SEO. If the candidate is good at writing but not specially trained in SEO, marketers must take a call on whether they’re willing to invest time to teach and effort in teaching SEO to the candidate. In the case of fresher candidates, many marketers tend to value writing skills over SEO as they believe SEO can be learned over a period of time.
Increased Creativity in Content
A content writer is not just mandated to write blog posts and articles. In many cases, content writers help digital marketers to write content for paid ads, social media, guest posts, landing –page content, and so on.
Improving the quality of content in all these avenues without content writers is impossible. A content writer with the right skills can lift the quality of any given write-up.
Better Chances of Engagement
A content writer is someone who should create content that informs and engages the reader. For businesses that wish to engage their audience through content, hiring content writers is an absolute must.
Content writers have the ability to make some of the most monotonous and boring topics into interesting reads. If a business manages to hire the right content writer, they can, in fact, generate real engagement.
In conclusion, this article covers three main reasons why hiring a content writer is the right decision for a business.
About the Author – Vinod Singh is a digital marketing specialist and content developer with three years of experience in the field. She currently writes for DelhiCourses, an institute known for its digital marketing course in Delhi.