Growth is challenging but achievable in the highly competitive market. Advertising is a crowded space packed with experts. Yet, many companies still try to handle advertisements themselves. It would be better to hand over this task to those who know more if you want to amplify your company’s message. But you should consider a few of these tips before you hire an advertising agency.
Learn the job of ad agencies
It is a wrong misconception that ad agencies are responsible for selling products. If the company is not achieving its sales targets, the blame directly goes to the advertising agency. The truth is that a reklaamiagentuur only matches the product or service to be sold to their potential buyers. In this case, sales don’t happen over a short period but can take longer than expected.
Companies have long sales cycles, so the result can arrive much later than the evaluation period. There may be leads that are dormant at that time and pop up much later.
Conduct some research
Before you hand over a contact to an agency, do extensive research about them. In the process, you can speak to company owners or marketing managers and ask them about their experience with the agency. They can do both jobs — recommend you to an excellent agency and advise you against a bad one. Both kinds of advice can provide clarity to your choice.
There are some industry-specific publications too that provide feedback on various ad agencies. Besides, several reliable publications are available that write articles about quality ad agencies.
View the case studies of agencies
Promises can’t generate sales. The ad agency might show you umpteen presentations and posters, but unless they can prove their results, don’t trust them. Request them to present some case studies of past customers to prove their mettle. When finalizing the ad agency, try if the agencies can show any client references or case studies that demonstrate their past record.
This is because the past record has a huge role to play for the future too. If they did well for their past customers, there is a good chance their performance for you will also be outstanding. Conversely, if the agency is ten years old yet they don’t have many satisfied customers, it would be best to avoid going to them.
Ensure they measure their success/failure
It is of no use to hire an agency that does not measure the results it has been able to achieve. Before hiring any ad agency, learn about their methods of measuring their success or failure. Statistics can show whether a campaign was successful or not.
Search for uniqueness
Does the ad agency have anything new to offer, or does it use the same textbook approaches as other agencies? Your company is one of a kind, and it needs a personalized advertising agency. You should look for that spark in their company and analyze their zeal while they work.
Hundred⁹⁹ is one such advertising agency that ticks all the boxes and is there for all your advertising agencies. You can approach them and work out a good deal.