Finding it difficult to select the right SEO Consultant for your business?.You really have to be sensible to find a trusted SEO Company. Don’t be in a hurry to hire someone with low priced since that can be a high-risk bet for your company.It is extremely unfortunate that the SEO industry is surrounded by people who follow unethical strategies. It will not be wrong to state that the search engine optimisation sector has many people who follow unethical practices. They still follow the methodologies which have been outdated for more than a 10 years now No doubt these SEO companies still follow methods which do not work to make money and deliver nothing. Black hat methodologies and assembly line website optimisation tactics does not work anymore in today’s world. No doubt these companies still follow non-working methodologies to make money and deliver nothing for the clients.
Why you should never hire SEO Company blindly
Who does not know about Google Penguin, an up-date that came in Forth month on the year 2012 and transformed every thing about SEO. If the site had an unnatural backlink pattern, then simply it was affected by this update. It is not like Google was not penalising websites well before Penguin upgrade. Manual penalty was in fact done by Google before Penguin. Like I stated before, the assembly line SEO strategy used to work where you could just hire a cheap resource to build back links blindly and Google used to rank websites like a charm. I can guarantee that if you use black hat techniques for link building then Google will penalise the web-site. Your web-site can come out from a penalty if you have every piece of information about your links and work which your SEO company has done. SEO firms are very clever, whenever there exists a penalty information from Search engines they will not tell you. You will have difficulties to find out the reason behind your ranking drops or visitors drop as a result of this. I know that most people will say that they will change the SEO freelancer and sort this, however it will still be difficult. Reports make life easy for organisations to find problems and alternatives, but without reports they will have a problem.
Just Three things to expect from a genuine SEO Company
1)Content and On-Page is the Key.
Concentrate on Strategy and not tactics. SEO is a never ending marathon race.
It is not like Google PPC. Pay Per Click will help you generate leads in no-time by putting your ad on page one of Google. This also includes a display network where your advertising will be displayed on various other websites which are in Google Network. When you perform search engine optimization as per Google’s guidelines then it is called White Hat search engine optimization. If search engine optimisation is done the white hat way then the web site cannot be penalised ever. On-page search engine optimization should be the major focus in 2020 where content is the king and website design is the queen. Any wise search engine optimisation company will invest a great deal of time on on-site tactic and implementation..
2)Link Building the Smart Way
Building backlinks is certainly critical for search engine ranking on really hard keywords and hence should be a part of your SEO strategy. We need to forget about links creating techniques of early 2020 and focus a lot more for the PR and marketing factor to generate links for the web site. It would be good to find out from your search engine optimization firm about their strategy of generating links. It is important to review reports after every week or 2 months to see where we are with everything. Hard work of search engine optimization is not really depending on work that has been performed but the final results achieved. Looking into back links is an skill and can only be carried out by a specialist with resources. It takes a great deal of effort to complete this task.
3) Trust only Reports
Every great SEO agency gives on-page and off-page reports on weekly or monthly bases. on-page SEO should be documented in a report by your SEO expert|It would be good to have reports in Google docs about on-site alterations. I prefer Google docs due to the real-time tracking benefit. Reporting helps you keep most of the files of modifications. Building links sheet should be shared by your SEO expert with information of all back links made. Link reports are always beneficial. Be it at the time you change your SEO freelancer or suspect a back-link to be dangerous..
Conclusion
The most critical thing to check about a SEO Consultant is the benefits which they have delivered or talk with their existing clients. I feel very sorry about companies who consider to work with SEO freelancer depending on just the costing. Lastly I personally can say that it is your company, your firm and you are the one who need to take a final decision to hire somebody with significantly less or a lot more knowledge. You need someone who is affordable or who has a good past record. As a rational customer I hope you will take the correct selection.