Want to know how to find a dependable SEO freelancer?.Yes, I understand that finding the right SEO expert is simply not a piece of cake. One mistake and you are ready to put your website, time and money in danger.It is extremely unfortunate that the SEO market is surrounded by people that follow unethical practices. Many SEO’s do poor quality work. Grey hat approach to SEO is not what Google expects in 2020 But these companies still practice mass link building activities which is considered unethical by search engines. The search engine optimisation tricks which they follow does not work anymore ithese days. Its no surprise that these fools still follow methods which can do more harm to the client’s site than good.
How Hiring a Low-Cost SEO Expert can be a Fiasco
Penguin was one of the first major algorithmic updates launched by Google in April 2012. This update was initially focused entirely on websites which were manipulating search engine rankings making use of unnatural links or unethical link building techniques. It is not like Google was not penalising websites well before Penguin upgrade. The difference is that earlier it was actually a manual penalty and today its is automatic using Google penguin. Like I stated before, the assembly line SEO strategy used to work where you can just hire a inexpensive resource to build back links blindly and Google used to rank websites like a charm. I can guarantee that if you use black hat tactics for link-building then Google will penalise the website. Your website may come out of a penalty if you have got the information about your back links and work which your SEO company has done. SEO companies are very intelligent, when there exists a penalty message from Search engines they will will not let you know. Therefore, you will not find out about these practices and harm caused to your site. Coming out of penalty will not be quick even if you consider switching your SEO agency. This is because you will not have a complete report from your SEO company who did a bad job of back links on your website.
Top 3 things to expect from a reliable Digital Marketing Freelancer
1)Content is the Key.
Always think Long-term. Search engine optimisation is a very long marathon and not a short term game.
If you need instant business qualified prospects then you actually should build a Google pay per click campaign. Google Adwords will help you generate qualified prospects in no-time by putting your advert on page one of Google. Pay Per Click features a big display network that could also be used for customized branding campaigns. White hat search engine optimization is the search engine optimisation you should go for. It makes use of a technique which focuses on customers. On-page elements of the web-site like content, meta title, meta description, header tags and site speed play an important role in white hat SEO. It truly is advisable that your SEO company sticks to these elements.
2)Link Strategy
Building backlinks is definitely critical for ranking on hard keywords and hence should always be part of your search engine optimization approach. We need to forget about links creating strategies of early 2020 and focus even more around the public relation and marketing aspect to generate links for the website. There is no harm in inquiring what backlink building strategies and methodologies are used by your search engine optimization company. Also take a 100 % report every 2 2 or 3 weeks to review the backlinks made by them. Hard work of search engine optimization is not really depending on work which has been completed however the results accomplished. I point out this because acquiring a fantastic link needs a lot of interaction with the webmasters and may take a great deal of time (possibly 4-8 hrs) to acquire even one link for the web-site which holds a lot more benefit than 100’s of poor quality links.
3) Reporting in Google Docs
Transparency in reports is what you should request from your current SEO expert. Ask for an on-site-on-page and off-page reports plan well before starting any project. All changes should be recorded in the reports about on-page SEO work should be recorded in a report by your SEO freelancer|It would be good to have records in Google docs about on-site alterations. I prefer Google docs because of the real-time tracking benefit. Without reports you will not be able to judge the effectiveness of any SEO plan. Google sheets are ideal for keeping the backlink reports. Link reports are always useful. Be it at the time you change your SEO freelancer or believe a backlink to be toxic.
Mark My Words on This
Good SEO freelancer are always transparent in reporting. I really feel sorry about companies who choose to work with SEO Company in India based upon just the pricing. Lastly, I personally can say that it is your business, your firm and you are the one who have to take a selection to hire someone with less or much more experience. You need someone who is affordable or who has a good past record. As a sensible customer I hope you will take the proper final decision.