It is often thought that a director’s job is nothing more than mixing all the already prepared ingredients, namely, actors, script, music, cinematography, and sets; however, this claim is far from reality. A director is not just responsible for bringing all the elements together in a production but also has to make sure that all the individual elements mix together and create something worthy of being called good. It wouldn’t be an overstatement to say that production would be lost without a director who knows what they’re doing.
Whether it’s a feature film, a music video, or a commercial, the role of a director remains crucial and one that can make or break a production. Everything from the theme of the plot to the framing of a scene is in the hands of the director. The director not only heads all the creative but also the technical wing, which in itself is a critical and massive domain. The industry is filled with all kinds of skilled directors whose expertise lies in a particular niche, while some keep expanding their territory to cover more ground, like Alex Acosta.
Throughout the entertainment industry’s history, many directors have made a name for themselves when it comes to creating magnificent productions. These directors are why we have some of the most iconic entertainment pieces today. A good director can convey the most mundane of stories in the most entertaining and touching way possible, and similarly, a bad one will fail to execute a script written by the best or use actors considered masters of their craft.
Many directors leading the entertainment industry started off small; some began their careers directing short films, while others directed commercials and music videos and later extended to full-length feature films. While covering such a vast ground isn’t a necessity, it surely gives them a fresh perspective and adds an exclusive touch to their work as elements or techniques of one medium often bleed into the other, giving the audiences a unique production to feast on. While not everyone is able to pull this off with the right creative edge, a director hailing from Bronx, NY, has made a name for himself doing just this.
Going by the name Alex Acosta, this individual has been directing music videos for the last ten years and began directing TV shows, films, documentaries, and News for the last 4-5 years. Born on August 23, 1984, Acosta is a Virginia Union University graduate with a professional career spanning more than 15 years in music video direction, TV Production, feature film production, and commercial video shooting. Having worked in more than 25 countries across the world, and capturing and documenting the success of artists, public figures, and actors such as Angie Martinez, Michelle Obama, Flo Rida, Kelly Roland, Rick Ross, Chris Brown, Marsai Martin, the City Girls, Diddy, August Alsina, Amanda Seales, Jadakiss, Jason Derulo, Tamar Braxton, Gorilla Zoe, Juicy J, and Cassidy, Acosta has expanded his vision as a director to frame and capture a wide range of styles.
With directional experience working with major media outlets and for TV shows including REVOLT, BET, MTV, FUSE, ESPN, NBC, and ABC, under his belt, Acosta has also produced corporate and social media marketing campaigns that have been featured on Late Night with Jimmy Fallon, The Today Show, Good Morning America, and Jimmy Kimmel Live!
Currently heading his own production company, Prestige Film Works, Acosta regards directing the Revolt x Michelle Obama Special as his most significant achievement. Acosta’s exceptional portfolio doesn’t just reflect his undying love and passion for direction but is also a nod to his determination to make content that challenges the norms and stands out.