It’s that time of year again – time to release new music and kick off the new year with a bang! Email campaigns are a powerful tool for promoting your new record release and reaching your audience. By sending targeted emails to your subscribers, you can effectively get the word out about your new release and drive traffic to your music platform or website.
But with so many options and strategies out there, it can be overwhelming to know where to start. In this article, we’ll explore 5 strategies for using email marketing to promote your new record release and start the new year off on the right note.
Build your email list
To effectively reach your audience, you need to have their email addresses. Make sure to collect email addresses at shows. When you perform live, make sure to have a way for fans to sign up for your email list.
This could be through a sign-up sheet at your merchandise table or a sign-up form on your website. Alternatively, you should have a sign-up form on your website and social media pages. You can offer an incentive, such as a free download or discount, to encourage people to join your list.
Personalize your emails
Instead of sending out mass emails to your entire list, consider segmenting your list and sending personalized emails to different groups. This could include past customers, fans in specific geographic locations, or people who have shown interest in a particular genre of music.
Personalized emails have a higher open and conversion rate, so it’s worth the extra effort. To personalize your emails, use PosterMyWall’s pre-built email templates to get the word out dynamically. You can use merge tags to insert specific information, such as the subscriber’s name or location, into the email. You can also use segmentation to send targeted content or offers to specific groups of subscribers.
Offer exclusive content or deals
Give your email subscribers a reason to open your emails by offering them exclusive content or deals. This could be a sneak peek at your new music, a discount on merchandise, or early access to tickets for your upcoming shows. Exclusive content or deals give your subscribers a reason to stay subscribed to your emails and look forward to receiving them.
If you want your subscribers to take action, you need to create a sense of urgency. This could be by offering limited-time deals or announcing that a certain number of tickets or items are available on a first-come, first-serve basis. Using language like “act now” or “limited-time offer” can encourage subscribers to take action and not miss out on the opportunity.
Use eye-catching subject lines and visuals
Your emails are more likely to be opened if they have a catchy subject line and attractive visuals. Consider using emojis or asking a question in the subject line to grab your subscribers’ attention. Aim for subject lines that are 50 characters or less. Longer subject lines are more likely to be cut off, which can make them less effective.
In addition to the subject line, make sure to use visually appealing graphics and layouts in the email itself. With more and more people accessing emails on their smartphones, it’s important to make sure your emails are mobile-friendly. Use responsive design techniques to ensure that your emails look great on any device.
A/B testing is a must
A/B testing, also known as split testing, is a method of comparing two versions of an email to determine which one performs better. This can be a useful tool for optimizing your email campaigns and improving their effectiveness. Some common elements that you can test include the subject line, the email layout, and the call to action.
To conduct an A/B test, you will need to create two versions of your email, with one variation for each element you are testing. For example, if you are testing the subject line, you would create two versions of the email with different subject lines. You will then send each version to a randomly selected group of subscribers and track which version performs better in terms of metrics such as open rate, click-through rate, and conversion rate.
Final thoughts
By following the strategies discussed in this article, you can effectively use email to get the word out about your new release and drive traffic to your music platform or website. In addition to the strategies outlined in this article, it’s important to remember the power of storytelling in your emails.
Use your emails to share the story behind your new record and connect with your audience on a deeper level. This can help build a stronger relationship with your subscribers and turn them into loyal fans and supporters.