Thu. Jul 18th, 2024
social media monitoring tools

Social media can provide you with a wealth of information about your business and competitors. These social listening platforms bring those insights to reality.Brands and goods have often been discussed by people. They’ve celebrated and attacked businesses in the dining rooms, by the water cooler, and over the mobile. With the improvement of Social Media, word of mouth has become very important for Businesses. 

We’ve created a list of the 7 most useful social media analysis tools for this article to provide you with real-time insights into your clients, Business, and competition.


  • Awario     


Awario is a new platform to the field of social media tracking and analytics. Its goal is to make social media insights accessible to any brand, whether it’s a startup, a global corporation, or a digital marketing agency. It’s pricing plans start at AED 106, Awario provides Enterprise capabilities. 

You can use Awario to keep track of your competitor, brand and industry, as well as create queries for less obvious use cases. For example, the app will help you find guest blogging opportunities, content ideas, and industry influencers to collaborate with.Awario also covers blogs, news and websites to give you a full picture of your brand’s online presence. 


Awario offers a free trial so you can check it out before committing to one of the paid plans.


  • Brandwatch 


Brandwatch is a set of three tools for marketing and public relations professionals. Its Audiences product allows you to identify groups of people based on targeting factors including demographics and interests. It allows you to gain a deeper understanding of your customers by examining their social media posts and determining what distinguishes them from the general public.

Vizia is a dashboard-building application that uses Brandwatch data to create custom dashboards. It also integrates with third-party platforms like BuzzSumo and Google Analytics to provide you with a complete picture of your marketing activities.

Analytics is the name of the company’s social media tracking tool. It comes with  Images recognition, API access, and analytical dashboards that can be downloaded as PowerPoint presentations in a single click are all included.


There are three plans available from Brandwatch. There is no free trial, but you can request a preview of the software by contacting the team.


  • Hootsuite  


Hootsuite is a great option if you don’t need an in-depth social media monitoring platform and just want something that allows you to post, collaborate, and track your social media accounts.Although the app does not track outlets beyond social media, it does have several useful integrations with reputationon management tools such as Brandwatch and Reputology.


Hootsuite offers a free trial that allows you to try out the tool before committing to one of the three paid plans.Most of the Social Media Agencies in Dubai use this tool nowadays to plan their business and make their lives easier. Make sure to contact PRISM Digital on 04 596 4040 and book your appointment today.  


  • Meltwater 


Meltwater is a media intelligence platform for businesses that provides solutions. It provides comprehensive tools for tracking mentions of your keywords across the internet. Meltwaterit allows you to build personalized dashboards with metrics that are important to you, such as audience demographics and the scope of social media chatter about your brand.

Meltwater’s social media monitoring service costs $15,000 a year. You’ll need to contact the company’s sales department for more details.


  • Talkwalker 


For large brands and agencies, Talkwalker is an ideal social media listening tool. Talkwalker provides powerful analytics that allow you to spot patterns in the chatter around your keywords in addition to providing you with the most recent mentions of your brand and competitors.

It goes beyond basic reporting by examining the demographics, occupations, and desires of your target audience. It also creates powerful word clouds that allow you to find hashtags that are frequently used in combination with your keyword. Talkwalker tracks print and television mentions in addition to monitoring interactions through social media platforms and the internet. The Enterprise strategy also includes image recognition.

On their own website, Talkwalker offers three subscription options.


  • Tweetdeck 


TweetDeck, which is operated by Twitter, is a one-stop shop for all Twitter’s activity. It allows you to schedule tweets, connect with your feed, handle your inbox, and track the company’s mentions on Twitter 

Although the tool’s social listening features are limited to one social network, its search capabilities for a free app are very wide and impressive. You can enter keywords in a variety of formats, filter results by region, language, or date, and add keywords. By connecting your Twitter account to the app, you can create as many searches as you need and respond to tweets directly from the dashboard.Tweetdeck is 100% FREE 


  • Agorapulse   


Agorapulse is another two-in-one social media tool: it focuses on social media management, but it also has listening capabilities for a few social networks. While Agorapulse does not provide web tracking, it is a good choice if you need a scheduling app that also alerts you to social brand mentions.

In addition to publishing and social media tracking, Agorapulse’s inbuilt CRM allows you to find influencers and streamline outreach and communication.

To sum it up, Consumers are talking about everything on social media these days, including your brand. As more businesses rely on social media monitoring for information, social media monitoring tools are catching up and becoming more advanced and cost-effective.

However, keep in mind that the insights given by the tools aren’t everything; it’s the choices you make and the actions you take in response to those insights that will differentiate your brand.

You must consider hiring a Social Media companyin Dubai that will facilitate your work. However, PRISM, considered as the best marketing agency in Dubai is highly recommended. It provides solutions and will help you reach your goals by doing all the technical work for you. You can reach them out on

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