When we think of digital transformation, we often don’t think of the construction industry. While this sector is just as concerned as the others. Digital marketing is the art of using digital tools and software for the benefit of your business and to promote the construction profession. This section talks about new digital opportunities in construction.
The benefits of moving to digital marketing for a construction company
Today, consumers are constantly connected. They then become more and more demanding and fall prey to quality services. We observe in their behaviour that they prefer to inform themselves before requesting this or that service. A person who wishes to build a house will first visit several sites of construction companies.
It is in your interest to have yours among its choices. It is by leading a digital marketing strategy that you will manage to adapt to these behaviours, to look after your company’s image, to gain market share.
The implementation of content marketing
Content marketing or SEO Services is a way of writing relevant content. Broadcast on the internet, they will attract prospects. This is also why they must be quick to meet the expectations of your targets.
If you want to get quality prospects, the means is paradoxical but effective: write for other sites. This allows you to demonstrate your expertise and your performance to the audience that will naturally be interested in your services. Write articles for sites that also work in the construction industry and those that offer free content such as FreeContent.com, RedactionWeb.com. You will find that you will access a database of readers who will be interested in your activities.
For quality content, you should choose concise keywords for which your ads will be featured. Ban too generic keywords such as “house”, or rather mix them with more specific keywords such as “building a house with a pool”.
Advertising on sponsored links
Most visitors are the source of the natural referencing of your site. But there is a share of Internet users who come from sponsored links. By respecting the basic rules concerning them, you will exploit the strong potential. Since pay is per click, you need to define how much a customer earns with their clicks, views, and how many customers you want. In short, the return on investment must be realistic.
By using tools like Google Adwords or Miva Keyword Generator, you can easily estimate the number of requests over a given time and identify the keywords you should use in writing your content to attract visitors. Target as much as possible the hot prospects according to the localities and carry out the advertisements there.
Work on your Google ads to make your catchphrases compelling and interesting. Highlight the triggers in the title of your ad. This will ensure and increase the click-through rate and the conversion rate.
Social selling
To boost your customer portfolio, you have to be present on digital channels. Many individuals use internally to inquire about the benefits of various construction companies. The practice of social selling involves marketers building awareness of your business by building social connections. To carry out this operation, it is necessary to adopt certain behaviours. From now on, you have to learn to listen to your interlocutor.
Pay attention to their needs. Also, know how to impress to lead your prospect into an engagement. Finally, keep an eye on the profile of your prospects to discover the opportunities.