Many business owners come up with new product ideas and expect them to become popular among their target audience right after the product launch. However, the reality is that it is not so easy to get the first users when the product is live because nobody actually knows about it yet. In order to create a buzz around your product or service, you need to run pre-launch marketing activities during the development stage 2-3 months before the launch date.
In this article, we have selected the best pre-launch marketing tactics you need to implement and explain why it is so important to run marketing activities long before the product release.
Develop a Mobile-Friendly Website
You need to work on a mobile-friendly website or your product landing page to have it ready several months before the product release day. The reason for this is that you will need to promote this website during the development stage to create a buzz around the upcoming launch. You can post related information, screenshots, videos, run contents to gift promo codes if your software is paid, etc. Google has introduced mobile-first indexing which means that your website should be downloading fast on mobile devices while user experience from using it should be of high quality. Moreover, your website gives an opportunity to work on a search engine optimization strategy to get it ranked by certain keywords in search engines. We will tell more about the SEO strategy in the next tactic.
Create a Comprehensive SEO Strategy.
As it was previously mentioned, if you want to get organic traffic from Google search, it is crucial to work on your content and SEO strategies. It is recommended to create a blog section on your website where you can post articles containing keywords related to your product niche. First thing, you need to collect keywords set and this process is called a semantic SEO. You will need to find keyword phrases people search for in Google that are relevant to your niche and features that your software has. Once you have this list, you will need to write blog posts containing these keywords to get ranked in SERPs (search engine results pages).
Create a PR Press-Kit.
If you want your product to be featured in the media when it is launched to the market, it is important to create all marketing materials beforehand. For example, if you are developing a Japanese learning app, it is recommended to develop appealing app screenshots showing its best features and advantages among competitors. When the workable app’s version is developed, you can also create several videos such as short app preview to be used on the App Store and Google Play, promo video that you can place on your website to describe the app’s strong sides and how it helps to learn Japanese, and you can also create an instructional how-to video to show how to use the app. Typical Press-kit also contains Press Release and a description of your software that journalists can use for their reviews.
These are the most important pre-launch marketing tactics you can use to be prepared for the launch date. It is crucial to know how to market a new product before and after its launch to the market as the number of new products is increasing day by day.