Right now, Instagram has whopping 1 billion active users on a monthly basis! Can you imagine that? Well, you surely can if you get to know the value and idea related to it. The kind of popularity this social media channel was getting at that time was enough to prove the value of its growth and the reason behind it as well. among the lot mentioned as monthly active users, there are over 8 million accounts, which are currently using the business profile zone, which is yet another reason for businesses, whether big or small, to come and fall head over heels for IG.
Now, you must be wondering what it actually means for the video sharing and mobile-based photo social network, which was the initial burning example of the IG. Brands are actually willing to get their IG marketing strategy right for reaching out to the targeted demographics, drive some real social value and the engage users at the same time. If you can get the strategy right then Instagram followers will start flowing towards the business page. Well, that’s what you have always wanted right? Well, you are going to get that now.
For the age group and more:
Around 60% of the IG users are right between the age group of 18 and 29. It will make the IG a rather highly competitive network for reaching out to the valuable demographics. As people are actually joining IG in droves, brands will have a proper opportunity for right engagement with the said fans. But, success for the brands on the IG will take over and more than the publishing attractive images.
It is always the product of the thoughtful strategy, which is also a well-defined brand based identity grounded in some visual creativity and also effective based community management. For helping you to develop IG marketing strategy depending on the measurable results and clear goals, there are some comprehensive guides waiting for you to jump right into it. Going through the points right will help you in the best possible manner as of now.
Need to work your way out for determining objectives:
There is always the first thing addressing in this regard. You need to know what exactly you are planning to achieve on the IG platform. That will make you realize if you actually need to bother waste your time and money for such services. Furthermore, you have to understand the current purpose of the brand with the help of this source called IG. Whether you have never ever published a single photo or you are just in an IG seasoned pro, there is a promising IG marketing strategy you have to follow as you have no other option in this regard.
- What are the features in IG that separate it from the other social media channels? What will IG actually allow you to do that the other platform won’t cover?
- Who is probably the major target audience you are looking for and which members of the audiences are that active on the IG sector?
- How do you think will IG integrate with some of the other networks in the current social media strategy center?
IG has its focus noted on the visual sharing option, which is down here to offer that unique platform for showcasing the culture and even people along with the services and products. You can take the business IG profile of Flower for Dreams to get a clear idea in this argument. This business has one stellar IG profile to have come across, which will be showcasing some of the products and events with eye-catching and vibrant visuals.
Channels and practices to follow in this regard:
This IG is a mobile-centric platform, which is perfect for capturing some of the special visuals well. It will further provide the followers with personal chance to just interact well with the brand. It might even help the company in its own IG engagement in such a way, which might feel a bit more instantaneous and casual than most of the other networks in town. Depending on the industry you are associated with, key performance and brand indicators, the IG marketing strategy should cover up some objectives first.
- It should work wonderfully in increasing the brand awareness to a new potential level. It must also demonstrate the culture of the company and should also showcase the team and get to the work of recruiting some more talents.
- The platform should be designed proficiently for increasing the current customer loyalty and engagement. It should also showcase the services and products involved.
- Right from enhancing to even complementing the event experiences, IG business platform should help in every possible way. It can even be used for incentivizing consumer engagement to a whole new level.
- The platform is just perfect for sharing the industry or company-specific news. It can further be used for building a rather engaged community and also for connecting with influencers. Through business IG profile, you can always drive more sales through traffic.
As you start to work your way with the strategy creation, the objectives as mentioned just now will help in guiding you through the right path. It can also help in determining some of the best approaches to every part of the procedure to end up with a successful rate right now.
Checking on the content strategy:
Content happens to be one found in this area of IG presence. Most of the B2C businesses will use IG for making the product or service as the star of the show. Some of the other companies following the baseline of B2B will primarily focus on the culture of the company, followed by team recruitment in this regard. Read more: Social media
However, the proper approach is one which helps in showcasing the brand really well. Depending on the objectives and target audiences, you need to develop one plan for delivering that outstanding and eye-catching content to the community and right on a consistent basis for sure.