Links have always been the number one ranking factor in Google. With them, you just can’t rank your website. It’s the quality of links that sets top-performing sites apart from mediocre ones. If your link building is right and ethical, it will always ensure better ranking to your site and eventually the message or content will easily reach the right audience. Naturally, better the links stronger will be the authority of your website. If your link building strategy is not good, search engines will fail to crawl the pages of your website, which can negatively affect conversions and user experience.
Let’s look at some link building tips to boost the authority of your website –
- Have a blog for your website
Don’t you have a blog for your website? Well, you’re then missing out on one of most relevant link building techniques for sure. Blogging on a regular basis can help you earn quality backlinks from different websites. This will also help you build a great link profile for your website. The key obviously is to write around niches so that earning backlinks for informative and authority content is easily.
- Choose trending topics for content
When you create content around trending or hot topics, it can help you get quality backlinks. This strategy is considered a classic activity for link building and it has proven to be extremely successfully. By blogging or writing about new topics, you will ensure unique information on the web which can help you lots of backlinks from different websites. Plus, your content will become go-to resource for information seekers.
- Look for co-authoring opportunities
To get backlinks from different sources or sites, you can look for opportunities to co-authoring with them. You should pitch content ideas to other sites or admins without any hesitation and ask them about backlinks. This strategy always works as both the parties involved in it – you and the other website – stand to gain mutually. While the other admin will get a well-written piece of content from your side, you can expect a quality backlink from them.
- Benefit from broken link technique
Broken links are always bad for your site’s SEO prospect. If they exist on your site, you must first locate them (using the Link Juice Recovery tool) and then fix them. It’s also important to repurpose the content to make such links an asset for your optimization effort. You can also notify other admins about the presence of broken links on their sites and may request them to provide content on the topics earlier existed for backlinks.
- Collaborate for link building relationships
Having a good link profile can help your boost your site’s domain authority over time. To achieve this goal, you first need to build good professional relationships and create new contacts. The best thing is, join communities in your niche and explore link building prospects with them. Such collaborations take time and effort also, provided you’re ready to engage with admins and comment on their posts to show your inclination to link building.
In order to create a solid link building strategy for yourself, you will need to pursue the best Guest Posting strategies. Guest posting helps you build relationships, publish your content in front of relevant target audiences and get the all-important backlinks. However, like any other digital marketing strategy, guest posting too has its levels. You should always stay away from Black Hat strategies, which can get you into trouble with Google. It is best that you choose White Hat guest posting services for best link building results.
- Turn mentions into backlinks
If you want a simple strategy for link building, start turning mentions into backlinks. This strategy is simple – get in touch with someone who mentions your site or products or offers and request to turn those mentions into a backlink. You can also find tools like Backlink Profiler (BLP) to locate those mentions. And if you want better results with your link building efforts, you should hire the services of a top digital marketing agency India and realize the target easily and effortlessly as well.
Praveen Singh is a writer and blogger, and a professional interested in sharing interesting ideas with the world. His blogs give a peek into things that aim to inform, enrich and entertain the readers. He loves sharing views on anything that provides value to the readers and helps broaden their horizon.