The world of healthcare is becoming increasingly competitive. More and more patients now run a simple Google search and choose from the handful of hospitals at the top of the results.
It might be sound complex for you to understand search engine optimization (SEO) immediately with word-of-mouth, but without performing search, new users will never land on your website/blog or any services.
If a colleague or a friend recommends you a doctor or a medical service of a hospital to you in person, you tend to get attracted to go for the same doctor or a service if you’re in need of the same.
But if you’re new to a place and and unaware about a doctor or have no friend in the place,what would be your first choice to assess a service? Online.
Top 3 Reasons Hospitals Should Invest in Local SEO
- Google Killed the Yellow Pages: Until quite recently, hospitals could take out a Yellow Pages ad and wait for patients to arrive. Now, though, over 97% of user search online for local businesses, and Google dominates the market.
- Free Traffic: The landscape continues to evolve, but advertising remains one of the biggest costs for small businesses. By Improving your Google ranking provides a never-ending stream of free traffic, ready to be converted to paying customers.
- Speedy Results: National and international companies do not see the results of a new SEO campaign for an average of 6 to 12 months. As a hospital, you are competing only with other local hospitals. And many of your competitors are not doing local SEO. With a targeted campaign, you could jump to the first page of local Google listings in just 30 days!
Most of the digitally enabled users will be looking for health information are looking on behalf of someone else. If the information is trusted, has high-quality and searchable, it is more likely to attract vast amount of digital users. That has some strong word-of-mouth potential.
Today 80% of web users are turning to the Internet for advice on medical problems.
Having your hospital or dispensary show up in organic search result can be a great way to have an extra benefits with the competitors and make sure that you’re reaching out to the potential patients.
Search engine optimization (SEO) for healthcare or dispensary is the best way that you can target potential patients, also it can help you to secure top position in search engine results pages (SERPs).
As the the growing internet population and usage of mobile & internet, hospital SEO is quickly becoming a must in today’s quick-paced, digitally enabled world.
Implementing local search practices in your hospital or dispensary SEO strategy can also quantify the results. Local SEO can help new & digitally enabled user and patients to find relevant treatment quickly for the area that they stay or wanted to search for. local SEO strategy should also include setting up an updated, or re-modification of an existing, Google for business or places profile. This activity will help you to provide higher visibility of your hospital in local listing .
For Example: If a patient is searching for hospitals in with specific area like Bellandur, Service Like Orthopedics. It’s easy to be on top in search and get more conversions.
How can Green Zen Marketing help with your healthcare or hospital’s SEO?
At Green Zen Marketing, we understand that you work in a highly time sensitive environment & may not focus to plan SEO strategies or perform digital marketing activities by yourself to provide fully managed SEO service that gets you awesome, targeted traffic and business.
we can help you focus on your work along with improved ROI with digital presence.
Our digitally skilled marketers are equipped with best tools & strategies to help you find the success that you’re looking for. We analyze & perform intense research of your competitor’s to give you better result with there current keyword positions and target audience, demographics before creating a digital strategy that aligns with your hospital or healthcare business objective.