When it comes to SEO, you use three different types to target users and attract them to your website. There is international SEO where your target audience can be anywhere globally, national SEO where you offer your products and services nationally, and local SEO targeting a small geographic area. No matter where your target audience is, you will want to incorporate local SEO into your strategy to get the most from your marketing strategy. Below are some of the things you can do to help your website get found locally and drive as much traffic to it as possible.
Google Search Console
One of the first things you should do if you do not already have it is creating a Google My Business (GMB) profile. Here you can list your business name and location, as well as including relevant information, such as:
- Web Address
- Telephone Number
- Email Address
- Products & Services
- Opening Hours
- Customer Reviews
- Method of Payment Accepted
You can also use this to post images of your business or products you provide, and it will be much harder to rank in the local area you are targeting without having a GMB profile. You can also use the services of a Brisbane SEO company or an SEO specialist in your location. They can help you set everything up if you need to, and ensure your profile is correctly optimised.
Incorporate Social Media Into Your Strategy
You will also want to use social media and interact with your local target audience, and there are plenty of platforms you can use. Some of the most popular social media platforms for companies include:
You will find whatever platform you use that there will be local groups you can join and get your message across, and hopefully generate traffic and sales. However, you will want to ensure that you produce plenty of relevant content that your users will engage with, rather than just posting about your products and services, which offers little value.
Build Up Your Customer Reviews
You will also need to encourage your customers to leave reviews of your products and services, and they can do this on social media, independent review websites, and your GMB page. The more reviews you have, the better, and they do not all have to be 5-star reviews. If someone sees all good reviews on a website, it does not look natural, so it is not the end of the world if you get a bad review. Everyone has an off day, so sometimes a bad review is deserved, but it is how you deal with the bad review that customers are more interested in seeing. If you reply to their review immediately and do your utmost to appease them, other people can see this and will take note that you offer excellent customer service.
Keep Testing & Changing It
SEO is not a science, and things are constantly changing as the search engines revise and update their search algorithms. As such, you will need to test and tweak your local SEO strategy continually and do not be afraid to try new things and techniques. With some creativity, a little hard work, and perseverance, you can create an excellent local SEO campaign that will go together with your national or international SEO strategy.