Outsourced CMO Vs In-House CMO: Which One Is Right For Your Business?

Outsourced CMO: The future is outsourced. With the rapid expansion of outsourcing in all aspects of businesses, the same applies to the marketing business. With an ever increasing number of tasks being outsourced by companies around the world, there are a large number of companies that provide outsourced CMO services. Outsourcing the marketing tasks eliminates the need for hiring additional staff and adds to the growth of the company.

Marketing Online Requires Outsourcing CMO

Companies who seek to have their marketing activities conducted on the internet should look into outsourcing their CMO work. For example, if a business wanted to sell large recliners for heavier customers, they may want someone who specializes in targeting to ensure they are reaching the right consumer online (or offline).  There are a lot of benefits in outsourcing the marketing functions to a third party. While hiring a full-time CMO or even an in-house employee can be expensive, outsourcing to a third party can prove to be cost-effective. For one, you can obtain more variety in the content and kind of workload that is given to your outsourced CMO. Outsourced CMO companies will also have their own set of processes that can cater to your every need, whether it be focusing on national and international markets or just focusing on your local market only. It is best to determine what your CMO tasks will be before engaging the services of a CMO.

When outsourcing your marketing functions, it is important to take note of what will happen to your staff. Will they still get the hours they are entitled to? Are there any changes made to the contractual basis of your job? As you begin looking into a contract with an outsourced CMO, you need to know what will happen in the event of a termination. Will the outsourced CMO come and pick up the work that was previously given to your in-house employee? Or will you be terminated?

The Industry Norms

Most outsourcing companies and independent contractors will be very flexible when it comes to hiring and firing employees. Some of them may even hire someone on a contract as temporary while the company continues to look for a full-time person to fill the position. If you plan to hire an outsourced CMO to perform your content marketing strategies, it is also important to know how long you will have to hire the person. How many months or years are you going to have to hire this person?

Consider The Cost

While it is a good idea to hire an outsourced CMO who can work with you on a contractual basis, the cost of hiring one of these professionals can really add up over time. You need to consider all of the costs of outsourcing before choosing who will do your work for you. Most outsourcing companies charge by the hour, which means that you need to figure out how much time your business generates per month. Once you have figured out the amount of time per month that your business generates, you need to figure out how many hours per month your outsourced CMO can work. You must be sure to calculate all of the costs that will occur during the course of a year when you are considering hiring an outsourced CMO to perform your SEO efforts.

Considering The Potential Revenue

The second reason why it is important for you to hire an outsourced CMO is that this person can help you increase your revenue. An outsourced CMO can come into your business and help you increase your revenue by conducting the tasks that are required to build your social media presence. These include tasks such as building new online profiles that will help your brand out in the market. Your outsourced CMO can also expand your market strategy by launching new promotional campaigns that will attract more potential customers to your website. You can also hire an outsourced CMO to perform tasks such as managing the content on your website so that you can effectively promote your products and services.

Summary

Perhaps the most valuable advantage that an outsourced CMO can offer to your business is a reduction in the costs that you would normally incur if you hired an in-house CMO. Many business owners think that hiring an in-house CMO will be very costly since you will need to compensate for training time and the cost of employing employees. However, if you are able to get a fractional CMO, then you will be able to reduce these costs since you won’t need to pay for the training of your employees.

So, when you are weighing the pros and cons of hiring an in-house or outsourced CMO, you will want to weigh the benefits that you will get from either option. You will also want to make sure that you have a good understanding of what these two types of marketers do, and what their strengths and weaknesses are. This way, you will be able to compare them against each other so that you can make an informed decision regarding whether or not it is right for your business. You can also compare them against one another based on your goals and objectives.

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