Managing a startup is not easy, add developing an effective public relations strategy to that and it can seem very daunting. For that reason, Public Relations agencies like Pressfarm exist to take away that stress but also have the appropriate and adequate content for the target audience and media outlets in the field. PR these days is way more than just letting the media and general public know about your new product or feature. Companies need to create great content to grab attention.
However, with so many agencies out there, the question that startups and businesses have is what agency should they use to fit who they are. There are many PR tools like press kits, press releases, email pitches that will help businesses increase their online visibility, heighten its brand awareness to potential customers and investors, and amplify its social reach. Pressfarm not only provides those services, but they go above and beyond by creating a journalist list and startup directory once the other components have been created so that startups can find their appropriate media outlet that they want to connect with.
The main goal of a press release is to promote something significant and specific and to make it very clear and concise. It is meant to notify the media about an event in hopes that they will get the word out there.
Pressfarm’s packages are tailored to make any press release effort a success. Their packages rely on the making, and distribution of 3 important components: a press release, a press kit, and an email pitch. In terms of the press release, their Starter package is where they improve an already existing press release and give it the best chance at distribution by the agency. In their Launch and Campaign packages, they gather information about the company, its products and services, storylines, pitch angles, and objectives to create a press release from scratch. They take charge of the entire press release, with the approval of the startup and distribute it to media outlets once it is approved. Pressfarm will then use the information that they have obtained to build a custom media list for personalized media outreach for the company.
In order for a press release to be effective, it should also be sent with a press kit and email pitch. A press kit is a document that contains contact information, details about the business, the mission statement, vision statement, the team and the products. It can also be seen as a promotional pre-packaged set of materials that provides information about a company. A problem with some startups is that they are unable to create an effective and creative press kit even with the information that they have. Pressfarm is also there to help with that, their services also focus on designing effective press kits because they have the experience of creating hundreds for various startups and companies and have learnt what works and what doesn’t.
Once an effective public relations kit has been created, it is time to get the word out there about the company/brand. Pressfarm does not only create the components, but they will also provide a customized list of media outlets that are in the company’s niche/target market. They will also manually submit the startup to 75+ curated directories and review sites that they know will guarantee improved visibility, referral traffic, and increase in search engine rankings.
Startups directories are used by companies to try and get initial promotion, they are the best places to post a product/startup/app and get feedback, early adopters, and press coverage. The directories are a great way to look at alternative options when trying to get a startup up and running.
As mentioned before, Pressfarm has 3 types of packages that companies can choose from; starter, launch, and campaign. The Starter package, at $90, is the perfect start for small businesses that are looking for the fundamentals to take their communications to the next level. The Launch package, at $180, is ideal for growing companies to increase press coverage, improve effectiveness and personal communication with the media. Finally, The Campaign package, at $480, is perfect for already existing business to gain full control of their brand and stay consistent across the globe.
Each package contains basically the same components with just a few added bonuses like additional content, additional PR contacts per month from the database, and additional startup submissions to improve SEO and gain exposure depending on which package companies decide to go for. The more companies are willing to spend, the more additions they will receive.
They also pride themselves on the fact that they do not charge high fees for little results. When a company enlists their help, they waste no time in trying to create an effective PR strategy for that specific company and build a media relations plan. They have the relationships, experience, and understanding in the industry to help raise awareness for any company.
They provide a filter based platform that has 75,000+ media contacts for companies that need to get in contact with media outlets. Once they sign up for a specific package that Pressfarm provide, they will get access to the platform for a full year and they can search, find, and unlock the contact information using the credits obtained.
Depending on the plan that the companies have chosen, they will pitch the agreed media verticals to the extensive list of media contacts and manage all the follow up and correspondence on the company’s behalf. Finally, as coverage is secured and published, Pressfarm will send the statistic to the company. At the end of the month, they will compile all the secured and published coverage in a report to show what worked and what didn’t so that there may or may not be a change of focus in the next month.
Public Relations is a very hands-on and ongoing process. An effective public relation strategy is something that needs to be changed and edited depending on what strategies work and what doesn’t. Public Relations agencies are there to help through the entire process so that it takes away from the stress of publicity when companies need to worry about so many other things.