It does not matter if you’re trying to excel in a presentation at church or at school or in a Fortune 100 company, you’re probably going to use PowerPoint.
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PowerPoint was developed by engineers as a tool to help them communicate better with the marketing team and vice versa. This is an exceptional tool because it allows for very dense verbal communication. Yes, you could send a memo, but no one reads these documents anymore. As companies are getting more and more agile, we need a way to communicate our ideas from one group to another. This is where PowerPoint comes in.
This could be the most powerful tool on your computer. But it is not. Numerous innovations fail because presenters use PowerPoint in the way that Microsoft wants them to use, rather than doing it the right way.
Communication is the transference of emotion
Communication refers to the willingness to get others to understand and adopt your point of view, to help them understand why you are excited (or sad, or upbeat, or whatever emotional state you are in at the moment). If all you want to do is create a list of facts and figures, then cancel the presentation and submit a report.
Our brains have two sides. The right side is linked to emotions, music and mood swings. The left side, in turn, is linked to the dexterity, facts, and functioning information of the body. When you are going to make a presentation, people want to use both parts of their brains. So they use the right side to judge the way you are talking and dressing in addition to your body language. Often people come to a conclusion about your talk from the time you spend on the second slide. After that, it may be too late for your bulleted lists to do anything to save your presentation.
You can destroy a communicative process with facts that are not proven or with the reasoning that does not make much logic. But you can complete the process with the emotions. Logic is not enough.
Presenters must sell – to internal audiences and to the outside world
If everyone in the room agreed with you, it would not be necessary to make a presentation, right? You could save a lot of time by printing a one-page report and delivering to each of the people. But no, the reason you make a presentation is negotiation, it is to defend your point of view, to sell one or more ideas. If you believe in your idea, sell it! Make your point of view as convincing as possible and achieve what you have been seeking. Your audience will thank you for it, because, deep down, we all want to be bought. For instance good results you can buy a PowerPoint presentation on gplabs.com.
The 3 Components of an Outstanding Presentation
1. Make memory cards: do not put them on screen, keep them in your hands. You can use the cards as a way to make sure you say everything that was planned.
2. Make slides that consolidate your speech, not repeat it: slides must demonstrate with emotional proof that what you are saying is the truth.
If you’re going to talk about pollution in Las Vegas, for example, instead of presenting four markers about data on the city’s environmental health, why do not you read the data and present photos of several dead birds, smoke, and an image of infected lungs, example? This is cheating! Is not fair! But it works.
3. Create a written document: write with as much information and footnotes as you want. When you begin the presentation, tell your audience that you will deliver the details of the lecture later so they do not have to take notes during the presentation. Remember, your focus should be on making an emotional sale. The document is a test to help the intellectuals who are assisting you to accept the ideas you have sold emotionally to them.