Sun. Apr 21st, 2024
The Benefits of Online Video Advertising

There’s no doubt that video content can help tremendously when it comes to developing an effective marketing strategy. Depending on the industry you’re in, you can achieve some pretty amazing results in terms of business growth by relying on online video advertising. According to researchers, American adults spent two and a half hours a day consuming video content in 2021. The following year, more than 80% of all traffic on the internet came from online video advertising.

Therefore, it’s safe to say that digital video marketing isn’t going away anytime soon. In fact, the best is still ahead. If you’re considering making this powerful method a part of your own digital marketing strategy, here’s a list of some of the biggest benefits of online advertising to keep in mind.

Search engines favor online video advertising

A big part of running a successful digital marketing campaign is identifying ways to appeal to search engines. It’s in every business’ best interest to rank high on the search results page, and focusing on including video content is a great way to boost your SEO strategy.

From blogs to social media to webpages, video content can be distributed in a variety of places as a way to appeal to the algorithms. This, in turn, ensures a higher spot on the ranking page, and also makes your business easier to be found by your target customers.

Consumers are more likely to purchase a product after viewing an online video ad

The popularity of online video advertising has skyrocketed in recent years, and for good reason. The number of people watching video content has increased exponentially, with as much as 4 billion videos being watched on platforms such as YouTube daily. Not only do customers prefer watching a video about a particular product instead of reading about it, but video content is also great for converting sales.

Statistics show that the chances of a shopper buying a product after watching a video advertisement about it increase by over 30%. Moreover, more than half of all the marketers worldwide agree that investing in Internet Video Advertising yields the best return on investment (ROI). The truth is, businesses are always on the lookout for the next effective method for attracting customers. Simply inserting a video ad when writing a product description can work wonders in terms of converting sales.

Short-form video content is a great way to appeal to mobile users

Other than appealing to search engines and ensuring a high ROI, video content is also ideal for appealing to mobile users. One of the biggest perks of using video content is the ease with which it can capture users’ attention, hence the significant rise in video consumption in recent years.

Short-form video content in particular has the highest chances of being watched to the end, as it lasts no longer than 30 seconds. Users are also more likely to watch the ad while viewing the video using their phone compared to people using their laptops and TVs. One of the reasons for that is due to the enhanced connection users have with their mobile devices, which makes the entire experience more personal and the video content more trustworthy.

Online video content is a perfect format for brand storytelling

Video content isn’t just an amazing tool for delivering vast amounts of information in a short period of time. It’s also an ideal way to engage your users and leave a significant emotional impact on them. Effective storytelling is crucial for building a closer relationship with your audience. Relying heavily on appealing to the senses of hearing and sight, video content can do wonders when it comes to capturing your audience and engaging them emotionally.

Not to mention the fact that online video content is easily shareable. If a video provides useful and valuable information and makes an impact on a consumer, they’re more likely to share the video with their social media followers. This makes it easier for your brand and its message to reach a wider audience. As a result, it’ll help your business gain the exposure it needs to continue growing.

Start investing in online video content today

As a marketer, it’s part of your job to stay on top of digital marketing trends and ensure you’re not being left behind in terms of latest advertising strategies and methods. By making online video advertising part of your digital marketing strategy, you can start taking advantage of all the amazing possibilities video advertising offers and enhance the success of your products and services.

By admin

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