As fundraising is such an ancient game, it may appear as if there’s nothing fresh to explore. It’s all too tempting to become stuck in a rut of feeling unmotivated. In fact, nothing could be far from the truth! There will always be fresh and exciting methods to spice things up your campaign, and the growth of internet giving and interaction channels and social hours only expands the options for NGOs. Your organization may effectively give more accessibility for contributors and appealing to all of your followers’ tastes by employing digital fundraising platforms. Not to add, because you won’t be limited by region, you’ll be able to reach out to a bigger portion of your corporate donors.
Make it exciting to give by incorporating social media:
Contributing online may be a lot of fun! Develop innovative places for users to give while involving their social networks. Generate new tasks that take advantage of today’s technology while remaining straightforward. Don’t overcomplicate your social media approach when it comes to online giving initiatives. Some of the most straightforward virtual and non-profit Facebook advertising has appeared online. The 2014 ALS campaign became an instant viral smash, raising more than $40 million in just a few weeks (totaling more than $100 million). The foundation of this initiative was online donating, which drove people from social networking sites to the firm’s website, expanding exposure and reinforcing their cause while making philanthropy enjoyable. Accept your mission and the generosity of your donors.
Make it as simple as possible for them to donate:
Keep it as straightforward as possible for your donors to donate. Your upcoming story must be reflected on your blog, e-appeal, or application, and your contribution button must be prominently displayed. Incorporate alternatives, including recurring donating, so that contributors can choose to give first on a regular basis. Staff members or major donors should test your contribution link(s) and page to ensure it’s user-friendly.
Make certain that your virtual fundraising sites are safe:
Donors would like to know that they are in good hands. Your company’s software must use encrypted methods to monitor all of their payment card information. To prevent hackers from accessing contact details saved by donors, organizations must deploy firewalls or other safeguards. Also, make sure your technologies are up to date on a regular basis, as upgrades could include security fixes.
Inform supporters of how their funds will be used:
Major investors should be aware of your operational plan. Prepare a “wish list” to clarify your interests and goals; this will assist you in obtaining requirements. Donors want to understand how their money will be spent. Many donors provide unlimited contributions, while others opt to define a particular program or region. In any case, make sure you send a prompt follow-up to supporters to explain the impact of their contributions.
Keep your goal clear to visitors of the website:
Your purpose should be prominently displayed on the homepage of your blog, in e-appeals, and on your application. A stated mission has to be precise and simple while also aligning with your organization. You need your viewers to know your goal and be likely to remember it quickly. The donor must be able to hear your institution’s voice clearly supporting your goal and objectives.
The 2014 ALS campaign became an instant viral smash, raising more than $40 million in just a few weeks (totaling over $100 million). Donors would like to know that they are in good hands when it comes to their payment card information. Make sure your technologies are up to date on a regular basis. Donors want to know how their money will be spent and what they can expect from your organization. A stated mission has to be precise and simple while aligning with your organization’s goals. Donors must be able to hear your institution’s voice clearly supporting your goal and objectives.