As a small business, you may think that it is impossible to get the word out about your goods and services. The fact is that you don’t need any gimmicks or fads. You can follow timeless, proven tips and techniques used by many entrepreneurs when they were starting out.
Some of the tips typically offered by a small business marketing consultant are as follows:
Publish Good Content
The value of kick-ass content cannot be over-estimated. All the more better if you can create it on your own (free of cost). If writing is not your forte, it is quite easy to get someone else to crank out good content for you. Try topics like top ten points, industry best practices, or tip collections.
Make Instructional Videos
Video content is quite valuable. While it can take big bucks to produce professional YouTube videos, there is nothing risky about trying your hand at it or getting a fresh talent like freelance film students to do it for you.
Get Credits for Ad Promos
Though big-budget ad campaigns may be out of your league, yet there are many frequent discounts and coupons floating around for paid Google or Facebook ads. Some of the webhosting companies offer advertising discount codes as part of their membership offerings.
Savvy Social Networking
You must create business accounts and take part in the big social media sites like Facebook, Google+, Twitter, Pinterest, and LinkedIn. In case, you are heavy on images; you can take part in Instagram also. Your small business marketing consultant can help you with this.
Infographics are tremendously powerful marketing tools. They are easy to digest, visual eye candy and popular for sharing; so they are a great way to drive up referral traffic and links. Hiring a professional may burn your pocket, but you can make some on your own if you are up to the challenge.
Give Away Your Stuff
One good way to market your company is to give away some of your products for free at events like trade shows. You can hope to get good word of mouth about your business this way.
Attend Networking Events/ Host Your Own
Some small company owners attend a maximum number of networking events as possible. They gain expertise about the market trends. If you don’t like the events around you, host an event on your own. This way you can network with other entrepreneurs in your area. When you host an event, print flyers and post them on community bulletin boards.
Begin a Podcast
People love to tell their stories. So you can do well by highlighting such stories on a podcast by which you can make a meaningful and instant connection. It is a good way to educate yourself on a topic useful to you.
Amazing Business Cards
Arrange for some snazzy business cards and distribute them to every person you encounter. Every handshake must be followed by handing out of company cards. The more people learn about your company, the better it is for you.
It is a great way to get new visitors engaged with your company as well as maintain relationships with your existing customers. Get fresh website visitors to sign up for your newsletter by offering deals and discounts for subscribing. You can start your e-mail marketing campaign first with free sites.
These are all some tips for marketing a small business.