Home Business Twitter for Small Business 101: How to Get Started on the Platform

Twitter for Small Business 101: How to Get Started on the Platform

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Getting started on Twitter can be a bit overwhelming for small business owners.  Yet, it’s undoubtedly worth the effort for many.

The platform attracts 316 million users daily.  It’s been found that 47% of those that visit a profile on Twitter will click the link to your website. Ignore numbers like that at your own peril.  Though it’s not the right fit for all businesses, if you’ve determined Twitter is a match for your target audience, we’re here to help you get started.

Below are our best tips to get you started on the right foot on Twitter:

Hone in on Your Brand Voice:  Take the time to assess what tone and voice best suits your brand.  Is your brand playful, informative, serious, trendy, helpful, or would another adjective better describe its personality?

Chose a voice and tone that matches your brand and stick to it (in general).  Remember to pay attention to context, however.  For example, if your brand personality is tongue-in-cheek and you’re conversing with a dissatisfied customer, you may need to use a softer and more understanding tone in that particular moment.

Set a Schedule and Stick to It: As with all social media, if you want to build an audience, you need to post on a consistent basis.  On Twitter, you should be posting multiple times per day.  Many small businesses opt to use social media posting tools like Tweetdeck or Hootsuite to help them stay on track, and you can too.

Be Responsive and Engage:  Get ready to provide timely and exceptional customer service.  Social media users expect a response to their inquiries and complaints within 24 hours.  Show your customers and followers that you care by responding to their positive and negative comments as soon as possible.

It may seem like a lot of work, but consider the benefits.  Through Twitter, you can build strong relationships with your customers over time.  This, in turn, helps to foster loyalty to your brand and serves to attract new clientele.

Pay Attention to the News and Trends:  Prepare in advance, but be ready to pivot.  

Make sure you stay up to date on the news and trends, particularly regarding what’s being said on Twitter.  By doing so, you can create on-the-fly tweets that are relevant to the moment.  This shows customers and new audiences that you’re engaged and that you care about more than just your business.

Tragic news stories may not resonate well with a humorous brand voice and tone, so be sure you are posting material sensitive to the news climate.  On a lighter note, by following current trends on Twitter and reacting accordingly (when appropriate to your branding), you may attract new followers and even new customers.

Twitter can be an amazing tool for your business.  Starting is a challenge, but with these tips, you should be up and running in no time.  Like posting, marketing, and engaging on the social media platform, SMS payment processing can be a huge boon to your small business.  Learn more at Agile Payments.

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