The world of SEO is constantly changing. With every new update, Google introduces new changes that lay down the parameters to determine your website’s organic rankings. So, how do you get ahead of that? The answer is simple, get back to the basics. Despite the massive number of updates Google has had over the years, certain metrics remain the same. And in this article, we will go over those metrics worth measuring in 2022.
One of the first things you should be looking at is your website’s speed. This metric has been around for a while and will continue to be important in 2022. To rank high on Google, you need a fast-loading website. According to recent studies, 53% of mobile users will leave a website that takes more than three seconds to load. So, you must make sure your website loads quickly if you want to keep your visitors engaged. You can use tools like GTMetrix or PageSpeed Insights to measure your website’s speed and get suggestions on how to improve it.
Another metric worth keeping an eye on is page authority (PA). PA is a ranking metric developed by Moz that predicts how well a specific page will rank in Google search results. It’s based on 40 different factors, including the number of links pointing to the page, the quality of those links, and the relevance of the content on the page. Pages with high PA scores are more likely to rank higher than pages with low scores. So, if you want to improve your website’s SEO, you should focus on increasing your page authority. You can use tools like MozBar or Ahrefs Site Explorer to measure your page authority score and track its progress over time.
Domain authority (DA) is a similar metric to PA but measures the overall strength of a website instead of a specific page. DA is calculated by Moz using the same factors as PA, but it also considers the number of links to the entire domain and not just individual pages. A high DA score means that your website is more likely to rank higher in search results than a website with a low score. You can use tools like MozBar or Ahrefs Site Explorer to measure your domain authority score and track its progress over time.
The number of assets: Another metric worth tracking is the number of assets your website has. An asset can be anything from a page, image, video, or document. The more assets you have, the more opportunities you have to rank in search results. You can use tools like Google Search Console or Majestic SEO to measure the number of assets your website has and track its growth over time.
SEO visibility: SEO visibility is another important metric you should keep an eye on in 2022. SEO visibility measures your website’s visibility in search engine results pages (SERPs). A high SEO visibility score means that your website ranks high for relevant keywords and gets a lot of traffic from search engines. You can use tools like SEMrush or Ahrefs to measure your SEO visibility score and track its progress over time.
Error Rate: Another metric we’ll mention is the website error rate. This measures the number of errors (e.g., 404 errors, 500 errors, etc.). A high error rate can negatively affect your SEO and cause you to lose traffic and customers. You can use tools like Google Search Console or Pingdom to measure your website’s error rate and track its progress over time.
Unique Visitors: This metric measures the number of people who visit your website in a given period. A high unique visitor count means that you’re getting a lot of traffic and attracting new customers. You can use tools like Google Analytics or Alexa to measure your website’s unique visitor count and track its progress over time.
Traffic: One final metric worth monitoring is traffic. Traffic is the total number of visitors who visit your website over a given period. It’s essential to track this metric because it gives you an idea of how well your SEO efforts are working. If you see a spike in traffic, it means that your SEO efforts are working, and you’re getting more visitors to your website. If you see a decline in traffic, it means that your SEO efforts need improvement. You can use tools like Google Analytics or Alexa to track your website’s traffic and get detailed insights into where your visitors are coming from and what they’re doing on your website.
Website metrics provide valuable insights into how well your website is performing and what you can do to improve its SEO. If you want your website to rank higher in search results and attract more customers, you need to track these metrics and make changes based on their results. If you want to learn more about SEO and how best to track your website’s performance, consider talking to a professional.