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What is SEO and Why is it Important?

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Chances are that if you have web content in any form, ranging from a blog to a small business website, you have heard the term SEO, or Search Engine Optimization. What is it all about? Here is a rundown on everything you need to know about seo tools and why it is important to you and anyone else looking to expand their audience online. 

1.What is SEO?

Search engine optimization is the process of improving traffic to a website organically through several means, including the elevation of the site’s rankings on various popular search engines like Google and Bing. It involves monitoring the technical details of your website, as well as creating content that will link back to your website and business. 

2. How Does it Work?

In order to drive traffic to your website, someone working to optimize your SEO needs to engage with data in various ways to make your website more likely to recommend your content to their users, ideally as early on in their search process as possible. There are numerous elements of SEO, separated into four main categories of Technical SEO, Local SEO, On-page SEO, and Off-page SEO. Here is a little bit about what each category includes:

 

  • Technical SEO: Examines your website’s accessibility to search engines, website structure, website speed, indexation, and crawling.
  • Local SEO: Strives to establish a local presence for your website/Business through voice search optimization, business page maintenance, review management, and more. 
  • On-Page SEO: Pertaining directly to content on the website itself including images, tags, links, titles, and more. 
  • Off-Page SEO: Various site-external strategies including establishing and managing a social media presence, influencer marketing, backlinks, and more.

3. Why is it Important?

There is almost no end to the amount of reasons that your website and small business will benefit from SEO strategies. These include the fact that SEO builds credibility, improves user experience, increases traffic and engagement, and is a cost-effective long-term strategy for growth. 

4. How to Begin Developing Your SEO Strategy

The best thing that you can do for yourself in terms of improving your SEO if you’re a beginner is to hire a marketing team to do it for you. Having said that, not everyone has the means to do so at the start of their business venture. There are a few key things you can do to optimize your website initially, which include doing a technical audit of the site to make sure that content is organized and properly indexed, that it loads quickly, and that there are appropriate tags and meta descriptions. You want to aim for quality content.

Search Engine Optimization is a many-faceted and complex strategic approach to digital optimization and marketing that has proven to be an excellent asset in the era of online business. If you are running a small business either online or in-person, optimizing your digital presence, particularly when it comes to appearing in search engines, is the best bet for drawing traffic, initiating engagement, and gaining customers. 

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