Cereal boxes are a staple of breakfast tables worldwide and have become an iconic form of product packaging. While many people may think cereal boxes are standard in design, many customization options are available to make them stand out on store shelves. This article will explore some of the customization options available for cereal boxes.
Box Size and Shape
The first customization option is the size and shape of the box. These boxes come in a range of sizes, from single-serving boxes to family-sized boxes, and the box shape can get customized to suit the product and brand.
For example, some cereal brands have opted for a tall, cylindrical box shape, while others have gone for a more traditional rectangular shape. The box size and shape can get used to communicate the product’s value proposition and create a memorable brand image.
Cereal boxes are typically made from paperboard, but there are many different types of paperboard available, each with its unique look and feel.
For example, some cereal brands use a textured paperboard that gives the box a more premium look and feel, while others use a glossy paperboard that makes the box shine on store shelves. The box material can also create a tactile and visual customer experience and reinforce the brand’s messaging.
Box Coatings and Finishes
These are present on the paperboard to give the box a unique look and feel. A popular glossy UV coating provides the box with a high-shine finish and makes the design pop.
Another popular coating is a matte finish, which can give the box a more sophisticated and understated look. Using coatings and finishes can also protect the box and help it withstand wear and tear.
Box Printing Techniques
The following customization option is the box printing technique. Several printing techniques are available, including flexography, lithography, and digital printing. Flexography is the most common printing technique for custom cereal boxes, providing a high-quality print at an affordable price.
Lithography is another popular printing technique that can produce a higher quality print but is more expensive. Digital printing is also a newer technique gaining popularity, as it can make high-quality images at a lower cost.
Box Design Elements
It includes everything from the box artwork to the typography used for the product name and other text. The box artwork can feature the brand’s logo, mascot, or other unique elements.
Typography can also create a memorable and eye-catching product name that will stand out on store shelves. Design elements can help the brand communicate its messaging and create a unique brand image.
Box Embossing and Debossing
These techniques create a raised or recessed design on the box. Embossing can be used to create a 3D effect, which can add depth and texture to the packaging design. Debossing is the opposite of embossing and can make a recessed design. The use of embossing and debossing can also provide an extra level of customization and help the brand create a unique packaging design.
Box Lamination and Foiling
Lamination is a process that involves applying a thin layer of plastic film to the paperboard, which can provide additional protection and durability. Foiling is a process that involves applying a thin layer of metallic or colored foil to the box, which can create a luxurious and high-end look. Using this on custom boxes with logocan also add extra customization to the packaging design and help the brand create a unique and memorable product.
It involves using a label or sticker to add additional information to the packaging design, such as nutritional information or product description. Labels can be present in various shapes and sizes, and they can create a unique and memorable packaging design. The use of labeling also provides an extra level of customization and helps the brand communicate its messaging to customers.
Cereal boxes offer many customization options for brands looking to create a unique and memorable packaging design. By utilizing these customization options, brands can create a packaging design that communicates their messaging and reinforces their brand image. Whether it’s a premium, textured paperboard or a glossy UV coating, the customization options for cereal boxes are virtually endless. They can help brands create a packaging design that stands out from the competition.