Hardly anyone pays heed to the ads telecasted on TV or read an ad in a hard copy of newspapers (even people seek social media for job ads too).
Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity.
Around 90% of companies seek any digital marketing agency such as Aimhike , for advertisement purposes claiming exposure to social media has increased their sales. About 96% of marketers are currently participating in digital media marketing.
Without further ado, let us chime in to know some benefits of social media marketing:
Gains Brand Recognition:
Getting recognized is an ultimate marketing goal of any businesses. Reason being consumers want to buy brands they recognize and so social media helps in easy and effective brand building. It plays on the weakest nerves of its audience and lusts them into buying it.
Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product.
It is unlikely that all your traffic will come through search engines. Social media marketing in Pakistan plays a vital role in generating traffic to your content.
People use Facebook, Instagram, LinkedIn, Snapchat, Twitter and other preferred websites on a daily basis and that too for hours. This somehow leads them to browse pages and somehow they stumble upon your content.
Creates interaction with your audience:
Feedback, comments, messenger and now live videos in social media applications has made it easier to communicate with your consumer. There’s a word called social listening which means an act of monitoring social conversations of certain topics.
Updated versions of social media app allow this act to get in motion. It helps you understand your audience better and identify your errors and trends.
This way they ask you all sorts of queries and troubles so as to help to make content pertaining to that information.
Unlike paying ad newspapers and tv channels to run your ads, social media is mostly free with a few exceptional cases.
However, if you’d like to go the extra mile and promote it further, paying for promotion will help increase exposure. Twitter, Facebook, and Instagram automatically direct your ad toward users that are interested in what you’re advertising.
Gain Marketing Insights:
Marketplace insight is what makes social media unique. In traditional marketing, the seller used to second-guess the needs and wants of a buyer. But social media provides you with features to get insight into your consumers’ minds. And what better way to know their thoughts and needs than by directly talking to them?
By monitoring the activity on your profiles, you can see customer’ interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence. These tools help you to improve your marketing and increase your sales.
Digital marketing is preferred mostly in the USA. A company wanting sales contacts any digital marketing agency in the USA to do their marketing via social media.