Huge gold jewelry, exquisite craftsmanship, and elegantly embedded stones are the hallmarks of South Indian jewelry. The veteran jewelers and people of South India have maintained the rich essence of their eternal culture since ages. Unlike a couple of dedicated occasions in the year, jewelry holds an immense level of significance in the hearts of South Indian people.
Jewelry in South India is looked upon as the symbol of purity, love, care, and prosperity. The primary use of South Indian jewelry is seen in marriages. Waist belts, necklaces, kangans, and jhumkas of the most unique designs can be witnessed in a typical marriage function. The brides are known for their elegance and simplicity, yet you can spot a fair amount of gold on the lady as the noble metal is believed to be a conductor of spiritual blessings.
Akshaya Tritiya, a festival of South India, has been known as the most auspicious time to buy gold jewelry. This comes after the fact that the literal translation of Akshaya means ‘never diminishing’ and people believe that buying gold on this day ensures a substantial increase in wealth. People of South India also start business ventures on this ‘gold jewelry festival’ considering its auspicious nature.
If that’s not enough, the elegance of South Indian jewelry can be seen when the idols of deities are decorated with gold.
Leaders in jewelry
Though South India has a considerable number of jewelers, there are only a handful of them who offer the pure shade of the innate culture. For instance, SHUBH Jewellers, the retail arm of Rajesh Exports, is recognized for its authentic and distinctive jewelry in Karnataka. With over 80 stores in the state, SHUBH is arguably the preferred choice of a majority of gold buyers due to its Rate per gram feature.
Rajesh Exports houses an integrated value chain across all the verticals involved in gold industry. This not only makes it the world’s largest gold processing company, but also helps SHUBH offer unparalleled discounts as well as value for money prices on each jewelry piece.
The company was founded by Rajesh Mehta and in the last decade, his son, Siddharth Mehta, has worked his way up in the organization to become the Chief Strategist of Rajesh Exports. As a matter of fact, Siddharth Mehta is currently working on a project to help Rajesh Exports enter the e-commerce industry. With the ease of accessibility and no making or wastage charges applicable on the jewelry, Siddharth is expected to take the franchise of SHUBH and profit figures of Rajesh Exports to new heights.
With such retail chains in the markets and the timeless aura of cultural authenticity, it will not be an understatement to say that the dominance of South Indian jewelry across the country is heading towards a rise in the upcoming years.