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Why You Need to Go Digital with Marketing

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Singapore is the second-smallest country Asian country in terms of land area. However, Singapore is also the third-highest Asian country in terms of GDP. Its economy is also the top 1 among 42 countries in the Asia-Pacific region. Moreover, its overall economic score is well over the global average. Such numbers make Singapore among the best countries with which to do business.

Whatever your business may be, one thing will always be a necessity, Marketing. And when it comes to marketing, digital is the way to go. Thus, if you want your business to do well with the local as well as global customers, you may need the help of a digital marketing agency in Singapore.

Why Go Digital?

Marketing is a way for businesses to create demand that will lead to sales, with profit as the end goal. You create demand by communicating with your target customers. Thus, mass communication is one of the marketers’ essential tools.

When printed media like newspapers were prevalent, businesses would fight over slots on the classified ads section. When the radio arrived, businesses wrestled for air time. The same thing happened during the age of the silver screen. Now is the age of the internet. However, unlike the previous mass media, you are not competing for space or air time. You are competing for relevance. This feature is what separates digital marketing from traditional marketing.

What Sets Digital Marketing Apart?

With traditional marketing, the medium you choose can only allow a limited number of businesses to market themselves. Printed media is limited by physical space. If you want to beat your competition, you pay extra to occupy more space. Similarly, radio and TV media are limited by air time, and you pay extra for more of it. By doing so, you are forcing the people to notice you and only you. With digital marketing, there is theoretically unlimited space and air time. Like traditional media, digital media, like social networking sites, sell space and time on their platforms to market your business. Like traditional media again, digital media typically offer a maximum price, which gives you the maximum space and time for the most exposure. However, unlike traditional media, you do not exclude your competitors when you use the largest packages. Your competitors can also purchase these packages. Their ads may appear at different times from yours. Thus, what you are competing for isn’t time and space, but attention.

How Will You Get Attention?

When people scroll down Facebook or Instagram, your ad may pop up. They keep scrolling down, and your competitor’s ad pops up. Theoretically, you and your competitors have the same ad space and time. What will set you two apart is how much attention the people give. Digital media platforms cannot offer your market’s attention, but your digital marketing agency can. They do so by creating quality content that will capture your market. This task is easier said than done. Your agency will have to be skilled in linguistics, sociology, psychology, information technology, and a bunch more social and information science to create a digital marketing strategy that is right for you. They need to know how search engines and social networking platforms operate to take advantage of their fancy algorithms, so your business or ads appear whenever someone looks up words related to your business.

Thus, if you want to do business in Singapore, you may also need a digital marketing agency in Singapore so you can go claw to claw with this Asian Tiger.

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