MAKING EFFECTIVE INFOGRAPHICS
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12 TIPS IN MAKING EFFECTIVE INFOGRAPHICS

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Tiger Lily / Pexels

An infographic is more than just informative, it’s entertaining too! Infographics are great for social sharing because their visual nature allows them to go viral on the internet. To make sure your infographics live up to their potential, consider these 12 tips for effective infographic design.

1. KEEP THEM SIMPLE.

When it comes to business infographic design, sometimes simpler is better. Providing too much information can overwhelm your audience and cause people to miss the main points of the information you are presenting. If infographics are meant to be shared, which they are, restricting the amount of information included will increase your chances of having your infographics go viral.

2. USE HIGH-RESOLUTION IMAGES AND GRAPHICS.

While simple infographics designs are often more effective, it’s important to make sure that the images you use in your infographics are clear enough for people to see them clearly when they are reduced in size. Investing a little bit of extra time and money to create clear and high-resolution images will be worth it when your infographics get more eyeballs on them.

To try it out, you can customize this Modern Job Recruiting Experts Tips Infographic Template:

Modern Job Recruiting Experts Tips Infographic Template / Venngage

3. ADD CUSTOM ILLUSTRATIONS.

One way to help your cool infographics stand out from the crowd is to add original artwork or graphics that people can’t find anywhere else. Infographics are commonly used to convey information about historical events, scientific discoveries, or social phenomena. So how do you make yours unique? Add custom illustrations that people won’t see in any other infographic!

4. USE CONSISTENT COLOR SCHEMES THROUGHOUT YOUR INFOGRAPHICS.

Create a brand image with the same colors across multiple infographics to capitalize on the “shareability” of infographics. This will help people associate your business with your infographic series and increase the success of each infographic you publish. Check out this Green Stripes Employee Infographic Template so you can start creating your own:

Green Stripes Employee Infographic Template / Venngage

5. WORK WITH PROFESSIONAL DESIGNERS WHENEVER POSSIBLE.

Karolina Grabowska / Pexels
Even if you are an expert designer, working with a professional will ensure that all of your bases are covered and that your infographics are tailored to the needs of your audience. Infographics that work well with a specific social media platform or present information in a certain way can be difficult for someone without graphic design experience to create for the affiliate-marketers.

6. MAKE SURE THE SIZE OF EACH INFOGRAPHIC IS OPTIMIZED FOR SHARING.

You’ve already heard it a million times, but since it’s true, I’ll say it again. Infographics are more likely to go viral if they are optimized for social media sharing. That means working with your designer to make sure your infographic displays clearly on Facebook, Twitter, Pinterest, and Linkedin.

7. DON’T BE AFRAID OF TEXT!

When you use an infographic to present information about a topic, there is always the possibility of boring your audience if you don’t include enough text. Infographics that use text effectively will convey essential information and engage readers through words and images that work together.

8. USE DATA VISUALIZATION AND CHARTS TO SHOW CHANGES OVER TIME.

fauxels/ Pexels

Use infographics to tell stories! Infographics that show the timeline of a certain event or period are especially appealing to an audience because they allow people to visualize changes over time for a specific subject. Infographics that show the history of a company, country, or person can go viral because these infographics follow a common theme that appeals to many different people from all walks of life.

9. USE INFOGRAPHICS TO COMPARE AND CONTRAST DIFFERENT SUBJECTS OR CONCEPTS.

Is there anything you particularly like about apples and oranges? How about the taste, smell, texture? How many grams of sugar are in each one? The high levels of antioxidants they contain that help you stay healthy? Infographics that allow people to easily see the differences between two items are appealing and informative. Infographics that present this information with a clever metaphor or analogy can be especially interesting and go viral because they inspire their audience to share the infographic with others!

10. “TAG” PEOPLE OR ORGANIZATIONS WHEN YOU POST INFOGRAPHICS ON SOCIAL MEDIA.

Make use of every tool available for sharing your infographic online by tagging people or organizations that you think would find your infographic interesting. Infographics can be shared easily on social media platforms like Facebook, Twitter, and Pinterest by simply pasting the URL of the infographic into the designated box. While creating an image for your post is not required, it will make sharing much easier if you use one! People who are tagged can share your infographic with their circles of social media friends, so choose people and organizations whose followers you would like to attract.

11. INFOGRAPHICS WORK WELL WHEN THEY CONVEY A STORY OR MESSAGE.

The best infographics give their audience a glimpse into something that they have never seen before. Infographics that tell a story will attract their audience’s attention and present information in a way that is easy to understand. Infographics are most likely to go viral when they are unique, interesting, or funny! Try to focus on information that is interesting, relevant, or surprising. Creating infographics shoul be informative but also inspiring are likely to be shared frequently!

12. INFOGRAPHICS ARE MOST EFFECTIVE WHEN THEY ARE AESTHETICALLY APPEALING.

The most effective infographics are those that capture their reader’s attention immediately with an interesting topic, strong use of color, and clever visuals. Infographics with these three traits will always be more successful than ones without! However, if you’re interested in having your infographic go viral, it’s important to promote your infographic in more than one way. Infographics that are attractive and informative will inspire users to share your infographic with their friends!

RODNAE Productions / Pexels

A picture can be worth a thousand words. That’s why infographics are powerful communication tools that help marketers convey complex messages simply and quickly to target audiences. With Venngage, infographic making has never been easier. Start creating your Venngage infographics now!

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