When it comes to businesses that are dealing online, an elegantly designed website is critically important for various purposes. Having a fully functional website is the greatest online marketing tool you can have in your arsenal, which can create the pathway to your online success. This is why you require focusing more on your website design while adhering to social media channels for building a loyal user community and boosting brand awareness. Speaking of which, incorporating your content and feed along with your Instagram profile can improve your chances of higher user engagement and lead conversion.
On the other hand, the visual-only nature of Instagram has proved to be instrumental in modifying the approach of designing websites. It focuses more on crafting and presenting content through high-quality visuals. Here is how the resourceful blend of Instagram into your web design can benefit you:
Building Trust and Credibility
It goes without saying that a first-time visitor on your website will find it skeptical about making a buying decision until they are convinced of the information provided regarding your business. This is where Instagram stands out to be an effective option, as when visitors will land on your page and find out the path to visit your Instagram page, they will be able to learn and interact with your business on a whole new level. Not only will this enhance the user experience on your website, but it will also help in generating and bracing the trust, leading to the built of your user community.
Creating Brand Awareness
As per research, it has been concluded that almost 80 percent of the Instagram users fall under the age group of 35 years. If your targeted audience is the younger demography, having a staunch presence on Instagram will provide you with both higher user engagement and more followers for Instagram. Besides, optimizing your presence on the visual-sharing platform can help you in driving your website visitors to see and learn about your brand in an exclusive manner. Also, it will give a chance to the visitors on your site to follow your brand on the visual-sharing platform and be a part of the community.
Integrating Instagram to your website confers you with the opportunity to remain on trend and enhance your marketing tactics with the application of hashtags. It helps you in solidifying branding and elevates your presence on both the social media platform and search engine, making your content highly accessible. With more user engagement and unique brand promotion, you can surely expect to be rewarded better by the major search engines in terms of exposure. Furthermore, hashtags will help you in organizing contests that will allow you to drive followers to your website and perform an action.
Displaying Your Creativity
Nothing can be more versatile than Instagram when it comes to showcasing your creativity. Regardless of the type of business or industry, you operate in; incorporating your Instagram on your website can help you in featuring your recent product and behind-the-scenes images. Also, it will aid you in directing the prospective customers to the online shop front where they can make a buying decision.
Finally, Instagram can indirectly help you in increasing the conversion on your site and promote your business in an innovative and creative way. Leverage the social media platform and boost your web design.