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Benefits of Leveraging Instagram for Marketing Fashion Brands

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Well-known fashion brands are embracing Instagram with open arms. Instagram has become an integral part of any fashion brand’s marketing and promotion stratagem. Today, Instagram influencers are getting free and unhindered access to take pictures of latest collections of top fashion designers and post live videos from leading fashion shows and events.

Why Instagram? The answer is pretty simple. What other social media platform could be better than a platform completely picture driven like Instagram for a photo-based fashion industry? It was quite an obvious and natural progression for fashion brands to leverage the platform. They were lured by the incredible potential of the popular social media channel.

Today, some of the smartest fashion brands are utilizing Instagram for giving followers a peek into the fashion shows and behind-the-scenes pictures. They are effectively connecting with the followers by demonstrating personality with their apparels.

Using Enticing Instagram Pictures

Using Instagram on your fashion site would be allowing you to effectively connect with target audience across multiple social media platforms and boost cross-channel engagement. For instance, suppose you showcase some Instagram pictures on your website, customers who do not follow you on Instagram, while browsing your website and seeing your Instagram gallery of pictures, they would be interested to see your Instagram fashion account.

Instagram Marketing
Instagram

They may even start following you and contact you later after going through the fascinating pictures of your products. Using Instagram pictures would be giving you an opportunity to effectively connect with your present and potential customers and even take advantage of the relatively higher engagement rate of Instagram. You could now buy real Instagram likes to drive more conversions by getting in touch with a well-known digital marketing company.

Reusing Marketing Materials

We are all hard-pressed for time. However, using Instagram pictures in your overall e-commerce marketing strategy helps you to work well and really smartly. You already require a robust social marketing strategy. So it is a good idea to repurpose all those pictures across various platforms and leverage them effectively as marketing pictures on your fashion site. This would be saving you the worry of creating fresh new content.

Fashion Takeover

The so-called social media takeover seems to be becoming really more popular with fashion brands as an effective way of bringing in new target audiences and infuse the account with the fresh and personal feel and touch. Instagram takeovers give the social media platform an injection of personality and warmth.

Keeping Things Simple

The intrinsic beauty of Instagram as a platform for marketing brands is the sheer beauty and simplicity of the Instagram platform. It has a predictable and consistent format making it possibly easier and simpler to use as well as digest. Instagram is known to be superb, intuitive, and user-friendly platform. Intuitiveness and simplicity is the core essence of Instagram. Fashion brands which are known to be reflecting this simplicity actually perform well.

Conclusion: Influencer Marketing Is the Key

The ultimate objective of several fashion brands is to actually have their unique product featured by top influencers. It would be great if this occurs organically but many brands realize and acknowledge that endorsement from reputed names online is actually worth the cost. The advantage of Instagram lies right here, in its authenticity. Posts could still appear personal and fascinating even while featuring a product.

One Comment

  1. furtdso linopv

    October 23, 2018 at 1:37 am

    I do agree with all the ideas you’ve introduced to your post. They’re very convincing and will definitely work. Nonetheless, the posts are very brief for novices. May you please prolong them a little from next time? Thank you for the post.

    Reply

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