Most people and businesses take their online reputation for granted, assuming that because they’re honest and upright citizens, there will never be any reason to worry about what others think of them online. Unfortunately, this isn’t the case – all it takes is one slip-up or mistake to damage your reputation seriously, regardless of how perfect you may otherwise be in real life. Luckily, online reputation management (ORM) professionals can help you and your business detect and repair the damage done by such unfortunate events and protect your reputation in the future. Here are signs that you need the services of an ORM expert.
1. Increasing Negative Search Results
If you or your business are getting tons of negative reviews and notices in search results, people may be searching for your name—and not finding anything positive. If that’s happening to you, it might be time to get help from a professional. Negative search results can hurt your reputation and make customers wary about doing business with you.
A reputable Online Reputation management expert can clean up those negative search results, giving potential customers more reasons to trust you and do more business with you. By removing or suppressing these posts from search engines, reputations will improve naturally over time. However, it’s crucial to remain true to your business mission and values when providing client services.
2. Increase in People Impersonating You or Your Business
If someone is impersonating you on social media, they will likely be saying negative things about you or your business. An online reputation management expert can get these people blocked and give you control over what appears when someone searches for your name. Impersonators can create content or make comments that put your reputation at risk.
Impersonators may also claim to represent you in a way that damages your brand’s image. That can lead potential clients to believe something is wrong with your company. To prevent these issues from happening, hire an expert in online reputation to help you manage your digital identity.
3. Constantly Losing Opportunities to Competitors
If a potential customer is consistently checking out your competition but not contacting you, it might be time to do a little digging. If you find out that negative information about you or your business is causing them to look elsewhere, you need to act quickly and hire an online reputation management expert to clean up that mess.
Don’t let negative information about you hurt your business, be proactive and take care of things before they worsen. It may make all the difference in keeping your customers returning for more. Also, if your online reputation reflects poorly on your company, it could cost you new daily opportunities. An ORM expert can help you fix these issues to focus on your clients!
4. Sales are Lagging
If sales lag, it could mean your customers simply aren’t finding you. As such, it’s best to consider hiring a reputation management expert who can put a good word out about your company online. In addition to working on improving your site and services, they’ll also work on building up positive reviews and comments that will help potential customers find you more easily.
They’ll also work on getting negative reviews taken down or making them less prominent, so they don’t turn away potential clients. Even better, these experts can help your most valuable content rank higher in search results, which means more online visibility. That is especially helpful if you want your good reputation to get around quickly. Reputation marketing can do wonders for your business growth.
5. Reputation Crisis
If your business reputation is in crisis, it may be time to call in a professional. Whether you are in this situation due to the failure of a product, customer service issue, or employee misconduct, online reputation management (ORM) experts can help you regain control and recover from a damaging event quickly. Even if there’s no current crisis, ORM services can help you proactively manage your company’s online presence and prevent one from occurring in the first place.
They will conduct an exhaustive review of your company’s online content—including social media profiles, blogs, news articles, and more—and provide recommendations for improvement. That includes removing harmful content about your brand and adding positive content to balance out any negative coverage.
Businesses and individuals looking to protect and improve their online reputation need a professional online reputation management expert to help them with these issues. A professional will keep your digital presence clean, monitor for potential threats, and create content that can boost your search engine rankings. They’ll also be able to respond quickly to harmful content or reactions that may arise to minimize damage before it occurs. Make sure you find someone reputable with a history of success, so you don’t waste time or money on ineffective services.