Choosing the right server for video ad insertion is one of the most critical decisions for your streaming business. It ensures proper hosting of ads and accurate delivery to different target markets. At the same time, your ad insertion solution monitors the impressions, clicks and other factors as well.
So, the selection of an ad insertion platform dictates the availability and usage of data in your business. Plus, it allows improved flexibility in terms of making revenue-based decisions for your streaming service.
When choosing your ad insertion solution, these questions will help you make the right decision.
- Can you monetize for different OTT channels?
The selected platform should offer ad revenue generation opportunities for various OTT channels as well as many of the vMVPD platforms like Amazon Prime, YouTube, Roku, and others.
- Can you monetize your own VOD content?
As a streaming platform, you should be able to monetize your VOD content. The solution should be able to ensure server side ad insertion with pre-roll, mid-roll as well as post-roll advertisements. That way, your VOD assets will receive revenues whenever played on any of the selected OTT applications or vMVPD platforms.
- Will you be able to monetize live events and sports?
If your content assets include live events and live sports, this feature would be necessary in the selected platform. The platform should be able to deliver ads to millions of viewers simultaneously, based on their location and interests. That way, you will attain more engagements, which will turn into higher revenues.
- How long does it take to launch a new channel?
The configuration and management of channels shouldn’t take too much effort. This would be possible only if the selected platform is supported by a team of technicians working behind that platform 24/7.
- How compatible is the platform?
The compatibility of an ad insertion platform plays a big role in its ability to source advertisements from an ad network. The platform should be compatible with all major ad servers. At the same time, it needs to offer flexible configuration features to match your business-specific needs. That way, you will be able to pick the most effective configurations of OTT applications and CDN.
- What scope of scalability is possible?
One of the biggest challenges in streaming is the scalability of marketing efforts. Various bottlenecks become a hurdle in addressing a wider group of users by serving ads. This problem needs to be resolved right after you choose the platform for ad insertion. The architecture of the whole platform has to be scalable as per your business needs.
Apart from that, advanced ad detection technologies and regular monitoring will help to manage campaigns. Make sure you get automated alerts generated by the system. Then, it will become easier to make wise decisions in real-time to keep the revenue coming.
With these factors addressed, you can rely on the finalized ad insertion solution. So, follow each question when making your decision.
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