There is no question that Search Engine Optimization should play a central role in your modern marketing strategy. Before teaming up with the biggest SEO companies on the web, though, you should familiarize yourself with the fundamental features to ensure that your package will include everything needed to increase brand awareness and lead generation.
Building backlinks is a central ingredient in the recipe for success. But how exactly do SEO companies implement successful strategies to yield rapid progress and lucrative returns? Here are just some of the answers:
The Secure Media Coverage
Search engine algorithms are increasingly focused on indexing websites with high-quality links from authoritative sites. After all, anyone could link to their own sites from WordPress blog comments pages. Therefore, media coverage is one of the most effective methods for leapfrogging your competitors.
Media coverage can be achieved in various ways, with the most popular including;
- Producing press releases for media outlets.
- Signing up platforms that connect journalists to companies for stories.
- Collaborate on content by providing quotes, infographics, etc.
They Create Content That Attracts Links
Quality links are essential for success, but you should not ignore quantity. Reaching out to hundreds of companies and asking for links can be a waste of time and money. However, creating great content on a subject related to your business will attract links from bloggers, influencers, and other SMEs.
Moreover, substantial content will have a better chance of ranking highly on the SERPs even without the backlinks. The biggest SEO companies will create;
- Ultimate guides on a subject.
- ‘How to’ posts, which may include audio and video.
- PDF booklets and eBooks.
They Are Proactive In Contacting Website Masters
Outbound links are almost as important as inbound links. As such, most website owners appreciate the need to link out to useful content. The biggest SEO companies will actively contact website owners in relation to the links on their sites, introducing ways that they can improve their sites – in return for gaining backlinks to their client’s domain.
This approach to outreaching may include several steps, such as;
- Finding broken links and suggesting pages that can replace them.
- Finding links to outdated content and sending the link to their own guide.
- Offering to update/extend their existing content in return for the link.
They Use Internal Features
While external link building is the heartbeat of the strategy, many businesses miss out on additional opportunities through internal methods. Linking to other pages on the website is an easy way for companies to build authority, although it shouldn’t be oversaturated. This also aids the user experience by promoting easier navigation.
In addition to the internal links, the biggest SEO companies will utilize other resources where manual submissions are used. These include;
- Google My Business listings.
- Social media channels.
- Business directories and lists.
A comprehensive SEO backlink building strategy will actually include a whole host of additional techniques ranging from ‘skyscraper’ content to donations. When contacting an SEO agency, always ask what plans they aim to implement. This will provide far clearer insight as to whether it’s the right service for you.