ABCD of Google Ads (Google Adwords | A2Z of Google PPC
Complete ABCD guide of Google Adwords A: Alternative pay per click search engines. There is value outside of the top pay per click search engines. Testing out new advertising options could pay off. B: Bid strategies. Don’t bid blindly. Have a bidding plan, even if it is a basic one. If you cannot invest the time and resources monitoring bids, consider utilizing a PPC management service. C: Click-through rate. Writing pay per click ads that receive high CTR’s is one of the main keys to pay per click search engine advertising success. D: Diversify. Don’t spend all of your PPC advertising dollars in one place. Not trying a handful of lesser-known PPC search engines can be a huge mistake. E: Evaluate. Why just assume that an ad campaign is working because you think that it will? Analyze and evalute everything from start to finish. F: Future. Plan ahead as much as possible. Think ad campaigns through before embarking. Set up a plan for bid changes and ad copy changes. Will there be any changes to the product/service in the near future that will require changes? Know this ahead of time. G: Guru. Listen to the Guru. H: History. Think twice before deleting an ad campaign. That old ad campaign may end up having value down the road. I: Investigate suspicious click activity. You must be proactive about this. If you cannot gather enough data alone, consider utilizing a tracking or analytics service. J: check this alslo How Does Remarketing Works on Google Adwords ?