Wed. May 29th, 2024

Testimonials and recommendations have an impact on customers. So much that almost 87% of people check internet reviews before making a purchase, and 63% are more inclined to buy from a site with higher user ratings. This spike in endorsement marketing has a name, which is influencer marketing. It is widely recognized among marketing executives as one of the fastest-growing e-commerce client acquisition strategies. 

An excellent and strong customer experience has been key to the relationship between good testimonials and marketing. The more satisfied a consumer is with a brand, the more likely they are to suggest it. Consumers now demand customization and expect a business to learning more about them to deliver valuable and interesting information. In this post, we will look at what a 360 customer view includes and how to attain it.

What Can You See With The 360 Customer View?

Consider the 360 customer view as a white crystal ball. Whenever you glance inside, you can see a consumer’s past, present, and future engagement with your business. 

Past of the customer

Your Customer Relationship Management data captures and saves information about how your consumers engage with the goods & services that you provide. You can have a detailed history of their contact, whether it was a pricing quote, a general query, or their purchase habit. These data sets enable organizations to generate reports that aid in creating communication between them and their consumers. It includes aspects such as:

  • History of engagements across all platforms
  • Activity in the campaign
  • Views of recent products
  • Process history
  • Product/service activity

Present of the customer

Having a good relationship with the present client base is significant for businesses since they account for most of the ultimate income. When a customer contacts your company to make a purchase or subscribe to your services, you must have a system in place to track all of their activity and bring you up to date on their current interactions with your sales staff. 

Customer 360 view enables organizations to get a:

  • a full picture of the current needs of existing customers
  • their status in the marketing funnel
  • the actions that have been completed or are being planned

Future of the customer

Companies will establish a future engagement by knowing a customer’s history and present actions. With the help of digital analytics, one can determine whether there are any upsell or cross-sell chances. Are cookies or retargeting appealing to your customers? What ads/content do they find most appealing?

Advertisers and sellers may forecast future purchasing habits and build a strategy that solves pain points and inquiries by studying what customers have previously looked at.


Communication that is timely and informative is the key to maintaining those long-term client connections. Whatever your company performs, it is critical to get to know the folks you serve. That is why it is critical to go beyond daily encounters. By establishing a 360-degree view of your consumers, you can provide incredible experiences while laying the groundwork for long-term success.


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