Are you designing a brochure for your organization? Do you want it to be designed in a way that attracts the viewer’s attention? Well-organized brochure displays vast information about your services and company. While creating it, grab the opportunity to make it stand out in the crowd.
Visually Appealing Graphics
An image speaks more than words. So, while designing the brochure, it is vital to make it look beautiful along with giving relevant information to your customers. Insert graphics and compelling photos to create an urge among customers to view and read your pamphlet.
Your image selection should be made with extreme care. Apart from taking care of resolution, it is mandatory that when you print brochures, the selected image should match with your text. It should deliver your message and speak about your services or product. High-resolution and good visual content reflects the tall and committed status of your brand.
Crop and align the image on your brochure cautiously by taking full care of saturation and contrast.
Keep your content brief, as nobody has the time to read full-fledged essays from your brochure. Choice of words matters the most here. Your written content should be attractive, to the point and easily understandable.
Use eye-catching headlines, write in small paragraphs, and make bullet points to represent key features. The main aim of the brochure is to provide your information to your customers in an effective way, by using the least possible words.
After understanding your products and services, design the brochure uniquely and creatively. The more thoughtfully you use your words to display your message, the more presentable look brochure will get. Thus, increases the chances of it being read by your targeted customers.
Call to Action
It is a necessary element of your brochure. Whether you are promoting your products or giving discounts to your customers, it is necessary to add a statement that brings customers back to you. Your added call-to-action should be visible to your audience.
You can use bigger fonts with a white spacing around. For better response, including coupons with a call to action will help in creating more engagement.
Don’t go with all old styles like – “for more information, call this number.” Try something unique and creative that attracts reader’s attention, and they can’t resist themselves from contacting you.
Think About Audience First Before Designing
While designing the brochure, always keep in mind that you are designing for the readers and not for yourself. So, think from their point of view and what they like.
Are your designs going to meet customer expectations? Does the information displayed in it, answers the questions that your clients enquired on your website? When the customers open the brochure, is your design effectively conveying your message to them?
All this helps in creating a design that suits perfectly to your target audience. The more you think about the customer’s needs, the better it will help in making designs.
Paper Stock, and Coating
The paper and coatings that are to be used in the brochure should also be considered. It can set the impression of your company on customers.
A thicker paper with a glossy print helps in upscaling the company image than the thinner pages or low-quality prints. Moreover, the better the quality, the more will be the durability of the brochure.
By using all these tips, you are letting your brochure stand out from your competitors. It attracts customers more and thus helps in increasing your customer base.